National growth update Tamsin Fudge – Head of Growth and Insight 17 November 2018

Key growth work happening – Growth board Research Audience segmentation portfolio Volunteer journey mapping Exit and experience surveys Development County growth plans Flexible membership offer (volunteers) Innovation Start-up kit Recruitment campaign

Space to grow together (StGT) Funded by the Pears Foundation and #iwill, this is a two year project across England. Focussing on strengthening, retaining and building on existing guiding through a staff/volunteer model. It will reach out to new communities and groups underrepresented in guiding. Project targets Each area/county to create 16 new groups, to include places for 240 girls and recruit 48 volunteers Project areas Seven Growth and Communities Coordinators across England Stockport/Manchester/Lancashire South-east, Bedfordshire/Cambridgeshire West, Kent West, Dudley/West Mercia, Wirral/Sefton

Delivering diversity A WAGGGS/UPS Foundation funded project which will design, deliver and evaluate ways to increase and diversify our membership in targeted pilot areas. Collaborating with volunteers, young members and external partners Project targets Recruit and retain 3,500 girls and 1,500 volunteers Pilot projects Targeted outreach work to open new groups Holiday guiding Underrepresented communities Recruitment campaigns

Growth and Insight team Tamsin – Head of Growth and Insight Lynne – Growth and Communities Manager Areenay – Insight Manager Rebecca – Service Designer Joy – Delivery Project Manager (Space to Grow Together) Louise – Delivering Diversity Project Manager Sean – Data Analyst Shiraz – Delivering Diversity Project coordinator Amy – Project Coordinator Plus seven Growth and Communities Coordinators - England