Opportunities for crossboarders publishing : new frontiers

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Presentation transcript:

Opportunities for crossboarders publishing : new frontiers Les possibilités de nouveaux marchés internationaux pour les éditeurs : nouvelles frontières

Français Canal 1 English Channel 2

CROSS BORDER PUBLISHING – TURKEY– Neslihan Tokcan FIPP World Congress Paris, May 27th 2003

Turkey – A General Overview CROSS BORDER PUBLISHING TURKEY Turkey – A General Overview Consumer Magazine Market Cross Border Publishing – Opportunities

Turkey – A General Overview CROSS BORDER PUBLISHING TURKEY Turkey – A General Overview Consumer Magazine Market Cross Border Publishing – Opportunities

COMPARISON POPULATION AND PER CAPITA GNP (in PPP) With 68 million people Turkey’s population is almost twice as big as Poland’s which has the biggest population among new EU members. Its purchase power parities lie far below the average of these countries. COMPARISON POPULATION AND PER CAPITA GNP (in PPP) Population 2002 in Mill GNP/per capita 2001 (int’l US$- purchase power parities) Poland Czech Republic Hungary Slovak Republic Lituania 9.370 14.320 New EU Members 11.900 11.780 8.350 Turkey 5.830 Source: World Development Indicators Database, World Bank, April 2003

COMPARISON POPULATION AND PER CAPITA GNP Most of the expenditures are made by the A and B groups. They reflect 15% of the total population, and 20% of the urban population of Turkey. COMPARISON POPULATION AND PER CAPITA GNP Population 2002 in Mill GNP/per capita 2001 in US$ Poland Czech Republic Hungary Slovak Republic Lituania 7.487 13.912 New EU Members 13.087 9.875 14.652 Total A/B A 2,859 Turkey 8,506 16,243 Source: Eurostat, OECD

COMPARISON AGE STRUCTURE 2001 In comparison to the average of new EU member countries the Turkish population is very young: More than 70% is under 35. COMPARISON AGE STRUCTURE 2001 in % 0-14 15-34 35-44 >45 Average New EU Members 18 30 14 38 Turkey 35 36 11 18 Source: Eurostat

Turkey – A General Overview CROSS BORDER PUBLISHING TURKEY CROSS BORDER PUBLISHING TURKEY Turkey – A General Overview Consumer Magazine Market Cross Border Publishing – Opportunities

61,3 REVENUE OF CONSUMER MAGAZINES IN TURKEY - 2002 Advertising revenues almost equal sales revenues. Main advertising expenditures are made by the Telecommunication sector followed by Cosmetics and Personal Care. REVENUE OF CONSUMER MAGAZINES IN TURKEY - 2002 Mill US$ 31,6 29,7 Info-Tech-Telecom. Cosmetics/Personal Care Finance Textile + = 61,3 Decoration/ Construction Automotive Others

ADVERTISING MARKETSHARE OF TURKISH MEDIA 2002 In Turkey the magazine market share is lower than in new EU member countries. In general, mass media are favored. This can be also seen by the significantly higher market share of newspapers. ADVERTISING MARKETSHARE OF TURKISH MEDIA 2002 in % TV Radio Newspapers Magazines Average New EU Members Turkey Source: World Magazine Trends 2002-2003