ITI 163: Web, Mobile, and Social Media Design Introduction Lesson 1 Chapter 2 - Planning Your Website www.profburnett.com
Copyright © Carl M. Burnett Class Outline Purpose of Your Website How Will You Compete? Understanding Your Visitors Sitemaps Planning Interaction Hosting Your Website Why Domain Names Matter 8 Domain Buying Tips Domain Main Pitfalls Working With Web Developers 4/20/2019 Copyright © Carl M. Burnett
Purpose of Your Website Build New Relationships Enhance Your Reputation Sell Improve Customer Service Educate Entertain Create Community Create New Services Make Money 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett How Will You Compete? Competition is "one click away" Unique Selling Proposition Market Research Alexa - http://www.alexa.com Renewals Research Web Designers 4/20/2019 Copyright © Carl M. Burnett
Understanding Your Visitors Gender Life Stage (Work, Student, Retired) Disposable Income Cultural Interest Internet Experience Access Device 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett Sitemaps Homepage Products FAQ Help Contact Us Services 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett Planning Interaction Text Animation Video 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett Hosting Your Website Storage Space Bandwidth Support Pricing Reliability 4/20/2019 Copyright © Carl M. Burnett
Why Domain Names Matter Domain Naming System (DNS) Uniform Resource Locator (URL) Folders Files 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett 8 Domain Buying Tips Check if Domain is Registered Buy from Hosting Company Keep it Short Make it Memorable Domain Extension Get the basic domain (.com .biz) Don't overdue naming Once you determine the name - BUY IT! 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett Domain Main Pitfalls Check http://www.whois.net Trademark Registration Private Domain Registration Registry Scams 4/20/2019 Copyright © Carl M. Burnett
Working With Web Developers Research Web Designers Pricing Web Design Pricing Designer Engagement Technical Competency Artistic Capabilities Feedback Review and Testing 4/20/2019 Copyright © Carl M. Burnett
Copyright © Carl M. Burnett Class Review Purpose of Your Website How Will You Compete? Understanding Your Visitors Sitemaps Planning Interaction Hosting Your Website Why Domain Names Matter 8 Domain Buying Tips Domain Main Pitfalls Working With Web Developers Next – Creating Effective Content 4/20/2019 Copyright © Carl M. Burnett