Social Media The Big Questions Braden Russom

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Presentation transcript:

Social Media The Big Questions Braden Russom brussom@burstmarketing.net @BradenRussom (twitter) http://www.linkedin.com/in/bradenrussom

PREFACE

Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day

The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site

If Facebook were a country it would be the world's 3rd largest

What Is Social Media?

User-Generated Content

Seven Functions

Social Business

WHAT TO EXPECT

Sell Product?

Difficult, But Possible

Network?

Heck Yes.

Drive Foot Traffic?

Sure

Generate Inquiries?

Yeppers!

Develop Relationships?

Yep. Big Time.

Identify Potential Customers?

Yessir.

Get Ideas?

Definitely.

Meet Influencers?

Yup.

Create “Viral” Videos that get Bajillions of Hits?

Outlook Not so Good.

Control The Message?

My Sources Say No.

SOCIAL AND MOBILE

MAKING DECISIONS

Key Questions

1. Resources

What’s the Nature of your Business?

What’s Your Day Like?

Do You Trust your Employees to Represent you Online?

2. Fish where the Fish Are

What do Your Customers Like?

Where do Your Customers Hang Out Online?

3. Publish or Perish

What Are You Comfortable Publishing?

What Are You Capable of Publishing?

TRIED AND TRUE

Get Involved, Stay Involved

Be Positive

Use Data to Test Your Assumptions

Use Your Gut to Test Your Data

Be Social

MAKING IT WORK

Plan Realistic Time Budgets

Pick Your Playing Field (Carefully)

Break the Rules, See What Happens

Consider a Good Consultant

Play With It

RESOURCES

Mashable.com

BurstMarketing.net

OutspokenMedia.com /blog

@LisaBarone

DanZarella.com

@DanZarella

Setting Up Twitter bit.ly/twittersetup

Creating a Facebook Page bit.ly/startfacebook

Q+A Braden Russom brussom@burstmarketing.net @BradenRussom (twitter) http://www.linkedin.com/in/bradenrussom