Main features of the page are:

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Presentation transcript:

Main features of the page are: Main title: lower case Human face: sells more with a human face than without Face not covered by text or image (title is layered below photograph) Text wrapped tight to the image. Use of colour as well as text size to highlight headings (hierarchy of main articles) Space for free gift. Bar code area. Competition banner across the top but small: attention seeking by reversing overall colour scheme. Main article uses larger text and different colour for emphasis. Overall: White background + Blue text create a fresh, modern feel to the cover. All colours within a fixed tonal range. The word iMac is a trademark and performs the same function as a logo.

Face not covered by text or image. Competition banner across the top but small: attention seeking by reversing overall colour scheme. Main title: lower case. Face not covered by text or image. (Title is layered below photograph.) Main article uses larger text and different colour for emphasis. Human face: sells more than without. Use of colour as well as text size to highlight headings (hierarchy of main articles). Text wrapped tight to the image. Space for free gift. Main features of the page are: Main title: lower case Human face: sells more with a human face than without Face not covered by text or image (title is layered below photograph) Text wrapped tight to the image. Use of colour as well as text size to highlight headings (hierarchy of main articles) Space for free gift. Bar code area. Competition banner across the top but small: attention seeking by reversing overall colour scheme. Main article uses larger text and different colour for emphasis. Overall: White background + Blue text create a fresh, modern feel to the cover. All colours within a fixed tonal range. The word iMac is a trademark and performs the same function as a logo. All colours within a fixed tonal range. Bar code area.

Ask participants to identify the same features for this magazine: Similarities are: Use of trademark (logo) in title Overall colour scheme (Barbie pink) Photograph of human face: title layered under the image Bar code area in same position Blank area for free gift Different text size and colour to emphasis contents: including colour reversal Audience is different but the features are the same.