“How to increase customers to the Zoo in 2014” GCSE Business Market Research Activity on Twycross Zoo “How to increase customers to the Zoo in 2014”

Twycross Activity - Objectives You are going to carry out a research project to answer a Business Question on Twycross Zoo by: Collect some Primary Research - Questionnaire  Create a tally chart in Excel on your results Create Graphs of results for your Quantitative Data Analysis your Graphs and Qualitative Information from Open Questions Make Judgements about how the Zoo could increase their customers Collect secondary Research - on the Zoo and two competitors  Create a Table to show the differences of prices, facilities, location, types of animals Analyse the table on competition Create a Report on your research (word or powerpoint) include Title, Introduction, Findings, Analysis and Conclusion/Recommendations You will be marked on the Unit 2 Assessment Criteria - Research, Presentation of work, Analysis and Evaluation  - Total 40 Marks

Market Research for Twycross Zoo Research Twycross Zoo – Primary Research Research the prices and facilities of the Zoo Create a Questionnaire for Customers of Twycross Zoo – to find out how to attract more customers Include Closed – Multiple Choice Questions and Open Questions to collect two types of data Ask at least 10 Questions Collect responses from family and friends (10) Analyse your results and make judgements

Questions you could ask Have you ever been to Twycross Zoo? Yes /No Have you ever been to any other Zoo? y/n See 3.1 Questions in Building a Business Text Book

Secondary Research Collect some secondary research on local population Research Competitors and create a table to compare their prices/facilities/attractions/location/local transport/ etc Economic Climate are we still in a recession? Analyse your finding and Evaluate in your Report