Retail.

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Presentation transcript:

Retail

Retail is the sale of goods and services from individuals or businesses to the end-user. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to- door or by delivery.

“Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use”

Retailer Definition: One who sells goods or commodities directly to consumers. These items are purchased from the manufacturer or wholesaler and sold to the end user at a marked up price. Also Known As: Merchant Examples: Wal-Mart is a well-known large chain retailer. Another example of a retailer would be the small family-operated pharmacy on the corner.

Retail Categories Unorganized Retail: Examples:- selling vegetables, fruits, food items, plastic items, utensils, small furniture, clothing, etc. Organized Retail: Example:- Big Bazaar, Westside, Titan, Reliance Trends and Star Bazar, etc. Examples of MNC brands in retail are Lifestyle, Nike, Staples, Marks & Spencer, Kati Zone, Cafe Coffee Day and Au Bon Pain, etc.

The focus of this course is on organized retail operations, such as:

Types of Retail Outlets

Healthcare & Beauty Products Furniture and Fittings Footwear Healthcare & Beauty Products Jewelers Furniture and Fittings Travel Accessories Services Sector

Retail Formats and Classification Classification Based on Ownership:- Independent Retailer Corporate Retail Chain Franchising Leased Departments

FMCG Products Example: Categories Detergents Foods and Beverages Personal Product Lifebuoy Breeze

LUX LIRIL DOVE

Mass Fabric Wash Premium Fabric Wash

PROMOTION OF LOYALTY SCHEMES TO MemberS

Storefront Window Displays Showcase Displays "Found-Space" Displays

Methods of Handling Member Query Listen Empathize Offer a Solution Execute the Solution Follow-up

Types of Teams Problem solving teams Self-managed Teams Cross-functional teams Virtual Teams

THANK YOU