PE banner revolution Vadim Baliasny Ink&Media PSM September 23, 2009

Overview NA market and incentives to move to PE PE vs BB paper and PVC banners What happens now Adhesion to UV ink and finishing aspects Leading brands How to install PE banner (movie) 13 April 2019

The NA BB market overview The market is dominated by few leading media companies Clear Channel Communications Lamar Advertising CBS Outdoor And few small players (e.g. Fairway, Adams etc) Comment - a media company owns the structures the advertising is placed on (e.g. Billboards, street furniture etc) 13 April 2019

1 2 3 4 5 6 7 8 Paper Billboard The billboard size is 10.5’ * 22.8’ 8 to 12 sheets 13 April 2019

PE vs BB paper and PVC banners Install time Recyclable Weight No toxic glue No peeling or wrinkles Lower cost Outdoor durability PVC banner BB paper 13 April 2019

Incentives Less time to install Fully recyclable Easier handling – thinner and lighter Don’t require any toxic glue to paste them up Don’t peel or wrinkle like paper Can last up to 3 times as long 13 April 2019

PE banner characteristics Substrate type – Coated Woven Polyethylene Specifications: Substantially lighter than glued paper (easier to handle) Can be printed by both solvent and UV inks Recyclable material Material & coating cost - up to 5 cents per sqft (the same as the paper) Same gloss and image quality as paper Outdoor durability of more than 4 weeks 13 April 2019

The billboard retrofit process Clip-Board system retrofit cost is $75 per board Installation last one hour – Lamar is leading and almost converted all of it’s billboards Setting small hooks around the BB frame (which are attached to the frame by strings tensed by small springs) Punching cuts (without using eyelets) on the PSP production floor or on site prior installation 13 April 2019

The “Clip board” Installation process Installation - Clip the small hooks into the cuts 13 April 2019

The “clip board” advantages vs. the paper BB Posters are delivered ready for installation – no pregluing needed Reduces image "show through" on rainy days Cost reduction - faster posting turnaround (50%-75% faster than paper BB pasting time) Doesn’t require a BB back and BB maintenance (i.e. peeling the old layers every 8-10 pasting cycles) Dramatically reduces the BB weight (40-pounds on wet-paper-posters vs. 5-pounds on PE) 13 April 2019

Adhesion and welding aspects Solvent inks on PE media HP UV ink surface tension Corona treatment Good wetting preconditions How to measure Welding abilities 13 April 2019

Leading brands Fabrene (Canada) Moojin (Korea) InterWrap (Canada) 13 April 2019

PE banner installation 13 April 2019

Thank You 13 April 2019