The Influence of TV Social Effects of TV. TV: Good or Bad? Does TV influence our speech? Does TV affect our political views? Does TV persuade us to buy.

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Presentation transcript:

The Influence of TV Social Effects of TV

TV: Good or Bad? Does TV influence our speech? Does TV affect our political views? Does TV persuade us to buy products? Does TV reinforce or counter stereotyping? Does TV challenge our beliefs? Can TV make us do something we normally may not do?

TV: Good or Bad? Does TV change our minds? Does TV impact our lives? Does TV make us a better person? Does TV enrich our lives?

TV: Good or Bad? On a good day, TV: entertains informs persuades enlightens educates

TV Good or Bad? On a bad day, TV: desensitizes the world to violence reduces political discourse to soundbites fosters short attention spans promotes a sedentary lifestyle encourages crass materialism demeans women and fathers

TV: Good or Bad? What is televisions responsibility to its viewers ?

TV and Sex 75% of prime time series feature some form of sexual content -- either physical or verbal. Two years ago, 67% featured sex. Sexual intercourse is firmly suggested in 10% of all shows. Just 10% of all shows with sexual content make even a passing reference to safe sex.

TV and Sex A study by the Parents Television Council reported that objectionable material aired in what was formerly considered the family viewing hour has increased by 75% in the last 18 months. 94% of sex on television is between people who are not married to each other.

TV and Sex Teens watch three hours of television daily. Research shows that television hastens the initiation of sexual activity in teens. But, research also shows that television can be an effective source of information about birth control, STDs, date rape, etc.

TV and Stereotypes Only 1.4 percent of major characters in TV are African-American (13% of total U.S. population) Asian/Pacific and Latino/Hispanic characters are also under-represented. Men outnumber women 2-1

TV and Politics Since 1960, the media has been the most dominant influence in politics. The media help candidates gain political awareness. News coverage helps determine issues -- agenda- setting. Political ads can significantly help or hurt a candidate.

TV and Politics Televised debates between candidates (and the accompanying coverage) bring attention to the candidates and the issues. Election coverage, specifically exit polls, can have a significant impact on voter turnout.

TV and Politics In 1952, Walt Disney created a commercial for Dwight Eisenhower – You like Ike. I like Ike. Everybody likes Ike. Political advertising first became a separate advertising category in 1970 when candidates spent $12 million on television commercials.

TV and Politics In the next 18 months, candidates are expected to spent $3 billion on political ads. Thats a 43 percent increase from 2006.

TV and Violence Over 3,000 sociological studies have demonstrated that television teaches children that guns and violence solve problems. These studies agree that television and its portrayal of violence affects the way children perceive people and that is shapes the expectations about their future.

TV and Violence George Gerbner says the use of gratuitous violence on television creates anxiety -- a viewers expectations of violence are far greater than the actual threat. Viewers also become desensitized to violence. Viewers dont see the consequences of violence.

TV and Violence By the end of elementary school, children will have seen 10,000 violence acts on television (8,000 are murders). By the end of high school, that figure jumps to 200,000 violence acts (14,000 murders). Children become less sensitive to the pain and suffering of others.

TV and Violence Children may become more fearful of the world around them. Children may be more likely to behave in aggressive or harmful ways toward others. However, the overall violence figures among kids is falling. The number of children under the age of 17 who commit murder is 65 percent lower than it was in 1993.

TV and Shame We like to watch other people being humiliated. American Idol Jerry Springer The Bachelor/Bachelorette Trading Spouse

Theories of Media Effects Hypodermic Needle Theory -- propaganda Limited Effects Theory -- persuasion -- reinforces existing conditions Specific Effects Theory -- media compete and complement other sources of influence