Why Samsung professional LFD instead of consumer TV for your business environment

Why use a Large Format Display vs a regular TV for your business? Consumer TV LFD PC Usage- No Flickering ; stable ; High Quality Panel- Consumer Grade ; High quality but meant for consumer usage (irregular) PC Usage- with flickering ; actually not meant for computer usage. Panel- Highest Quality meant for professional usage. Display with built-in media player Brightness- For usage in homes Brightness of 350cd/sqm Electronics- Consumer Grade Electronics Electronics-Industrial Grade Long Life Electronic Boards and components Brightness- Higher Brightness possible Warranty- limited to 2 Years (B2C - consumer approach) Warranty- 3 years Onsite Warranty (B2B – professional approach) Operation- Horizontal or Vertical Display Mode possible Anti Image Retention Not considered Operation- Horizontal display only Anti Image Retention- Built-in software solution

Why use a Large Format Display vs a regular TV for your business? More Reliable → Better for regular, long & more intensive use Internal components professional use oriented Adapted for usage in professional environments → A clear and sophisticated display quality in bright environment of public/prof. places → Less reflection from light: anti-reflection coated Cheaper solution than a regular TV → Initial investment is higher, but total ROI needs to be taken into account so in the end LFD solution is cheaper (total scope) Continuity → LFD product cycle is more stable & more long term approach responding to professional customer needs and expectations Easy management of your content → Internal Media Player → Free software for content management - MagicInfo Lite S/W included 3

Additional Thermal spread sheet How is a LFD more reliable than a TV? LFD panel has lower operating temperature vs a consumer TV LFD: • Control of internal temperature • Appropriate for more intensive & long-term use Consumer TV: • Product lifetime is affected due to excessive heat in case of more long-term use Additional Thermal spread sheet DID dedicated Panel (Digital Information Display) LFD: • Use of DID panel dedicated to the professional market & usage (electronics) Consumer TV: • Use of General Consumer Panel Using image retention mode no image retention occurs even with displaying a fixed pattern video for a long time 3 years professional warranty LFD vs 2 years warranty consumer TV 4

LFD more adapted for professional environments More brightness vs regular TV (up to 700nits vs 350 nits) Anti-reflection coat on LFD, not considered on consumer TV. LFD offering full connectivity (still VGA - not present anymore on TV) DVI port locking type signal cable preferred for public area Safety lock: securing function keys in public area Timer : on/off, source, volume and holiday option Auto source switching: automatic switching to secondary source if primary down For some models (ME) optional touch overlay accessory available (upgradable) Conventional TV Samsung LFD 5

Easy management of your content Free software MagicInfo Lite with embedded media player solution Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time You can play content saved on internal memory or USB memory You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays) 6

Strong points analysis LFD pro vs. consumer TV Category LFD - MD series TV Feature Reason Pro area DVI port / VGA locking type signal cable preferred for pro area – VGA still needed None Safety lock Securing / blocking function keys for pro area Timer on/off, source, volume and holiday option Limited Auto source switching Automatic switching to secondary source if primary is down Remote control RS232c in/out Effective and economical configuration via daisy chain only RS232C in MDC program Multi Display Control program - provided as in-box feature Various commands enough protocol command supports for precise control Digital sigange software (basic) MagicInfo Lite suitable digital signage software for light users local and remote scheduling supported Embedded media player storing media contents in intermal memory simple scheduling by remote controller (B2C functionality) Technology Components linked to pro Maximum ROI Daily operation Professional usage more intensive - possible up to 16h/day or 24/7 Videowall Natural mode Automatic calculation of bezel width for natural picture 10x10 (Max. 100 units) simple videowall possible without any additional equipment Satety Hard power switch Isolate power supplier from power system IT standard compliant with IT standard IEC60950 IEC60065 Warranty 3 years – B2B approach longer warranty policy – B2B philosophy 2 years

Samsung LFD seems not to have enough connectivity, specially on HDMI 5. Objection handling 1. Connectivity(1/2) Samsung LFD seems not to have enough connectivity, specially on HDMI Customers Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc (even VGA still on LFD) DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently. Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable Specialist

<North America / Korea> 5. Objection handling 1. Connectivity(2/2) Samsung LFD doesn’t have TV input port Customers Samsung MD series have TV ANT input for US and Korea market. In other regions, TV tuner box provided by 3rd party is broadly used specially in public area for user convenience Specialist <North America / Korea> <World Wide> Tuner box

Total installation cost 5. Objection handling 2. Price The unit price of LFD is relatively higher than consumer TV Customers LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, ROI, warranty, ….) If user scenario is not just watching TV, total installation cost and operation cost should be considered For basic digital signage projects Samsung LFD LED series have standard embedded media player solution with free Magicinfo S/W - easy upgrade possible in next phase & when needed by adding full PC and more advanced software Specialist + LFD Media Player Scheduler S/W Total installation cost