Advertising vs. Fundraising Entrepreneurship

Brainstorming With a partner, brainstorm pros and cons associated with advertising and fundraising.

Advertising Pros Cons Brings in the most revenue Provides a service to businesses in the community Involves senior parents in the publications process Cons Requires significant initiative from staff to get contracts Usually conducted outside of school hours Can be difficult to identify the right advertisers for a school

Fundraising Pros Involves the community in the publications process Usually more fun for the staff Can use staff strengths in photography and design to raise funds Cons Requires significant advance planning Does not often bring in a lot of revenue If it fails, it is very obvious to the market audience

Maximizing Profits Advertising Sales campaigns Sales zones — Assign businesses to contact Sales kits — Each student should take a kit that includes: Brochure: Ad rate page, advertising policies Sample yearbook

Maximizing Profits Advertising Sales campaigns Contracts — a written agreement that includes: Advertiser business name and address, point of contact Publication name and logo Space for artwork directions In-house checklists

Maximizing Profits Advertising Behavior Be polite — Act and dress professionally Be safe — Go in pairs! Be proactive — Go to them, they won’t come to you

Maximizing Profits Advertising Senior/Recognition Ads Communicate with senior parents early Determine prices based on your regular ad prices Define how many photos and words per ad size are allowed Prepare proofs for parents before finalizing the ads

Maximizing Profits Fundraising Planning Create a budget, including expenditures and expected revenue Get the word out through announcements, emails, social media posts

Maximizing Profits Fundraising Contact anyone outside the staff well in advance for permission, contracts Reserve space at your school or in the community Sign an actual contract with a DJ if planning a dance Solicit basket donations from advertisers for a silent auction Clear schedules with parents if in need of parent help