Digital Addressability Understanding the Changing TV Consumption Habits.

Slides:

Advertisements

Similar presentations

© 2008 M:METRICS, INC. Mobile! Mark Donovan Senior Vice President + Sr. Analyst January 2009 Com597.

Advertisements

GROWING REGIONS, GROWING EUROPE Fourth Report on Economic and Social Cohesion By Prof. Danuta Hübner Brussels, 30 May 2007.

Watching Television Over an IP Network & TV-Watching Behavior Research presented by Weiping He.

SAFEGUARDING THE RTI REPORT OF THE PEOPLES RTI ASSESSMENT 2008 SUMMARY OF FINDINGS Shekhar Singh Right to Information Assessment and Analysis Group (RaaG)

Indias No. 1 News Network TV Today Network Ltd Indias No.1 News Network.

RINGS-a-BELL A Division of Yantra Media Solutions.

Presenters Name Date Location Click to edit Master title Business Models for Mobile TV Mehdi KADHI Tunis, 29 th & 30 th April 2009 This document is confidential.

Vikram Kaushik Managing Director & CEO Tata Sky Ltd.

Mobile TV Mike Short Vice President, Research & Development - Group Technology, O2 plc

Clearing and Licensing VOD Right Estoril 2008 – – Philippe Leconte.

City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market

…A NEW FORCE IN HISPANIC (NETWORK) TV -Kevin Downey, MEDIALIFE March 20, 2009.

Customer Education .

Gameology Games and Digital Goods Spending Behavior Report July 2011.

Agenda Overview Business Drivers Adoption Devices Features Services

Chris Forman Avi Goldfarb Shane Greenstein 1.  Did the diffusion of the internet contribute to convergence or divergence of wages across locations in.

Bottoms Up Factoring. Start with the X-box 3-9 Product Sum

X-box Factoring. X- Box 3-9 Product Sum Factor the x-box way Example: Factor 3x 2 -13x (3)(-10)= x 2x 3x 2 x-5 3x +2.

Video Cord-cutting: Much ado about nothing? Consulting. Research. DigiWorld Institute 20 th November 2013 Contact Florence LE BORGNE Head of TV & Digital.

VOD - The wild west of audience measurement ACB Conference - 7 th July 2009.

Outline Editorial Content Readership ProfilePenetrationConclusion.

20 July 2009 An assessment of the television landscape to 2014 Commissioned by the National Association of Broadcasters.

The Message From The Medium Indian Readership Survey By, Bharat Maddali (10DM-030)

1 Dual Consumer Profile: “A” Consumption CONSUMPTION OVERVIEW Apathetic account for: 9% of total consumption volume Average units/month: % of total.

Bringing Web 2.0 to Traditional TV Myra Einstein - Thesis 2007.

Hearst digital: We Know Women Online. Online Survey Ran 7 th July to 6 th August 40 questions across 5 key insight areas Sample 4566 Methodology Cosmopolitan.

Media Consumption Habits Teens. Teens Monthly Video Consumption by Device # of Viewers 155:327:341:23 Source: Nielsen Cross Platform Report 4Q13 % of.

Digital Terrestrial Television in the UK Khalid Hadadi BBC EU and International Policy Over the next fifteen minutes, I plan to give an overview of the.

Himanshu Pant Co Founder and Director Mactabilis Arts.

BROADCASTING #1 way to reach your audience! NOTE BUY MORE TV & RADIO – IT WORKS! NOTE BUY MORE TV & RADIO – IT WORKS!

Cable TV Industry – INDIA

SUBSCRIPTION TV The Plot Just Got Interesting…. STV Introduction 30% of The Australian Population spend more than 60% of their time watching STV. Current.

SAARF TAMS Counsel: 10 th December Universe Change Overview: Households 000’s January 2010.

PERSPECTIVE Part of the Ingenious Consulting Network PERSPECTIVE Part of the Ingenious Consulting Network Tim Suter DTT and Programme Content 22 May 2008.

MIT Communications Futures Program Bi-annual meeting, January 22-23, 2008 San Jose, CA The Future of TV – What’s the Role of P2P? Introduction – Natalie.

Seminar Report on DTH (DIRECT TO HOME). CONTENTS  Introduction  DTH Service in India  Advantages  Disadvantages  Future of DTH  Bibliography.

Digital Update Digital Television = Increased Audience Satisfaction Richard Doherty, Director The Envisioneering Group October 13, 1999

Rudraksha Technology Private Limited Company Presentation

Digital Addressable Systems

Internet Industry Update The Indian Story.  India  Telecom- A Persistent Success Story  Poor Cousin-Internet  The Great Digital Divide  Internet.

Al Arabiya News Channel Profile and Statistical Figures.

2 nd Digital Entertainment Conference 11 th Nov,08 Entertainment from 25 Feet 2 nd Digital Entertainment Conference, 11 th Nov, 2008,

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 8-1 Role of Media Research Media planners rely on secondary.

Adi Bar-Dagan Meyrav Elad Emanuel Hachamov Achinoam Levy Nocham Ohana Maxim Vainstein Kfir Yadgar Roy Zuckerman.

Media Consumption Habits Teens. Monthly Video Consumption by Device # of Viewers 146:376:285:45 Source: Nielsen Cross Platform Report 2Q13 % of Overall.

What is TAM and what’s it with NDTV’s case against TAM.

House of Teen Tearaways Research and Findings. Outline of Research The aim for this brief is to research into different channels on the TV and internet.

China Bottled Mineral Water Market

HELLO! JAPAN Japanese TV Advertisement Proposal COPYRIGHT BY COMM PTE LTD & J FOOD & CULTURE TV PTE LTD.

G325: Critical Perspectives in Media A2 Media Studies.

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

The European way to think the Digital World Technological convergence and new business models: the example of TV over DSL Extending ICT Opportunities.

Pine Grove, California Rural CableTV affiliate of The Volcano Telephone Company (ILEC) Licensed as an MVPD by FCC exemption in1983 Serving portions of.

1 Listen…………….!. 2 On an average, Television garners “10 times” more Advertising spends than Radio SOURCE: AdEx Period : Apr’08 - Mar' 09 Markets: Mumbai,

UNIVERSAL COLLEGE OF ENGINEERING & TECHNOLOGY. 2 10/2/2016 Prepared By: Anvi Virani E.No Guided By: Prof. Parth Patel EC Department Audio.

Seminar Report on DTH (DIRECT TO HOME)

Who Are We? Bulk TV & Internet specializes in free-to-guest DIRECTV programming services for the hospitality and healthcare industries. Accredited as DIRECTV’s.

Topline Findings February 10, 2007

Average Time Spent With National Cable TV News Among News Consumers Increased By 28% In The Past Year Average Weekly Time Spent With News Content Among.

WHAT YOU SEE IS WHAT YOU GET

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

Types of digital TV services

Digital Addressable Systems

World’s leading entertainment data and technology company

THE STATS - TV Viewing is Stable

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

Google Preferred YouTube channel

JAI KISAN NEWS VISION JAI KISAN NEWS is India's first of its kind exclusive Agriculture satellite channel initiated in 2017 with a strong vision to.

First Malayalam Daily Published Outside India.

Even With The Increase In DVR Penetration, Sports Remains Almost Exclusively A “Live” Or “Near Live” Viewing Experience Sports-Related National TV Programming:

Presentation transcript:

Digital Addressability Understanding the Changing TV Consumption Habits

Digital Addressability = Choice ? Has digitization enhanced the choice set for consumption? Are consumers exercising choice? What are key noteworthy changes?

To explore these aspects… We have used the TAM Elite Panel Viewership panel data We have further split the Cable & Satellite Universe into… Analog – Homes receiving cable channels through co-axial cable (without a set-top-box) Digital – Homes receiving cable channels either through DTH or Cable Set-Top-Box (STB)

Digitization = Contradicts traditional penetration trends Rural Penetration = 4 x Urban Penetration Thanks to DD Direct Plus (possibly the only FREE DTH service) Within Urban India… Highest Penetration Level in Mumbai+Delhi areas Thanks to the mandated rollout of CAS Highest penetration in the TAM Elite Panel Profile (SEC A1 with AC, PC & Car ownership) = 30% Mumbai + Delhi mn Penetration – 10%

Base: 225,000 Base: 746,000 Base: 971,000 Elite Viewers = Give Me More !

Channels = Digital > Analog 27% 14%

Exclusivity – Meaningful ? Majority of the Exclusive Channels comprise of regional language channels Source: TAM Elite Panel Market: Mumbai Time Period: Wk

Scenario no different in Delhi…. Majority of the Exclusive Channels comprise of regional language channels Source: TAM Elite Panel Market: Delhi Time Period: Wk

With this context… Lets Explore… Time Spent Viewing TV Time Spent on Channel Genres (type of content) Viewing pattern through the day Sports Genre, interesting preference differences

No Noteworthy Differences ! What we give = We receive !!

Not One & The Same ! <

Viewing pattern thro the day…

Sport preferences…

In Sum The off-take of digitization has been unlike trends observed in the past Rural & Urban Elite (2 Metros) rank the highest More channels are being delivered through addressable systems BUT content mix clearly not very enthusing As a result,… No significant enhancement in time spent on TV Despite this, very interesting channel genre level preferences emerging between Mumbai & Delhi audiences New day-parts with different content making significant marks Sports – Much more than just cricket, unified response trend across Mumbai & Delhi DTH/Cable STB Homes – Spoilt for Choice?

Thank You… Presentation available on…