With Chuck Underwood. How Generations Happen 3 Truths 1. Formative years mold core values. 2. Five living generations. 3. Generational values guide decisions.

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Presentation transcript:

with Chuck Underwood

How Generations Happen 3 Truths 1. Formative years mold core values. 2. Five living generations. 3. Generational values guide decisions.

Americas Living Generations G. I Silent Boomer GenX F-W Mils

Silents Birth Years:1927 – 1945 Age in 2012:67 to 85 Formative Years: 30s to early 60s

White Silent Men: Smooth Sailing... Silents

Females, minorities: few opportunities

Silents Jeane Kirkpatrick Born twenty years too soon

Silents Print Publications: Magical Silent kids influenced by parents habits Ritual: newspapers/mags/books Formative years not TV-dominated

Silents Pent-up desire to LIVE! Want to take a risk or two Were entitled to reward ourselves

Silents TV spot – Sony Camcorder

Techie Grandparents: meaningful presence in grandkids lives Silents

TV spot – Energizer

Silents Print Ad - Wall Street Journal

Boomers Nagasaki August 9, 1945

Boomers We Win !

Boomers Birth years: 1946 – 1964 Current age: 48 to 66 # born: 79,907,844 Formative years: 50s to early 80s

Boomers The 50s: Our Last Innocent Decade

The Consciousness Movement Boomers Kent State

The Consciousness Movement Civil RightsMOVEMENT FeministMOVEMENT EcologyMOVEMENT War ProtestMOVEMENT SexualREVOLUTION DrugREVOLUTION Boomers

Second-Wave Boomers Born (c.) 1955 to 1964 Missed Consciousness Movement Some dont feel like Boomers Some values different Most values are similar

Boomers Outgoing. Enthusiastic. Forever Young.

TV Spot – Walt Disney World

TV Spot – Amerprise

Print Ad Wall Street Journal Boomers

Birth Years: 1965 – 1981 Current Age, 2012: 31 to 47 Formative Years: 70s, 80s, 90s GenX

All about survival 1. Divorce 2. Time-poor parents 3. Permissiveness GenX

Divorce rate soars...

GenX Widespread career moms...

GenX Permissive parenting and loss of civility

Core Values Independent, self-reliant Cynical, distrustful Self-focused, peer-focused GenX

Women surging, men searching...

TV spot - Secret Deodorant GenX

TV spot - Hummer GenX

Study finds many (moms) feel guilty being away

TV spot - Dixie GenX

Millennials Birth Years: 1982 – 1994 Current Age, 2012: 18 to 30 Formative Years:1980s to now First Wave

Millennials Optimistic and enthusiastic Respectful of elders knowledge Focused on education Close relationship with parents

Millennials TV spot – Coca Cola

Millennials TV spot – todaysmilitary.com

Millennials Team players Socially active Declining teen social pathologies

Millennials Web video: Nissan Cube

Millennials They live online. They buy online.

Millennials Extended Adolescence Job-hopping: sampling Having fun, traveling Postponing marriage, parenthood Living at home with Mom and Dad

The Bottom Line 1. Understand unique formative years… 2. Understand unique core values… 3. Connect with each generation… 4. Success.

Contact Chuck The Generational Imperative, Inc. (Ohio)

Silents Boomers Xers Millennials Understanding Generational Differences In The Workplace, Marketplace, & Living Room Available on