Product Mix, Equipment, Design Chapter 4 Product Mix, Equipment, Design
Finding the Right Location- DEMOGRAPHICS! Easy Access Neighbors Parking Shopping Area Construction Morning- Easy Road Access Zoning Truck Driver space to deliver/ Dock Age of building Lease/ how long/ Terms Landlord pays for build out- how much? Location Visibility Sign ordinances?
Importance of Demographics YouTube Videos: 1 Rice Professor 1 2 Rice Professor 2 3 Psycograpgics- Why people buy Neilson Website- Tons of information about consumers. Good place to start research. DINKS- Dual Income No Kids Internet Visit the location! Consider other businesses in the area
Equipment! What will you need? Where will you get it? New Used Auctions- Steep learning curve if you do not know what you are doing! Dealers Equipment! What will you need? Where will you get it?