The analysis of advertising

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Presentation transcript:

The analysis of advertising Baldin Ruben classe 5° A The analysis of advertising

The Advertising of essence of giò by Giorgio Armani http://www.youtube.com/watch?v=ZuEqqXVxeZM

Channels to convey message Visual channel= the most immediate channel to transmit the message, this allows the 'association of images of the viewer of something pleasant, and stimulates his imagination sexual allusions Auditive channel= it is designed to place the message, and often to make it more attractive and to stimulate the viewer and make him feel the pleasurable sensations

A unknown and undefined beach THE SETTING OF SCENE A unknown and undefined beach It stimulates the imagination of Viewer, captures the attention In human mind, it recalls holiday and it is a positive imagine, its function is to calm and reassure

THE CHOICE OF BLACK AND WHITE The black and white contrast gives a effect of essentiality and highlights the product compared to other products (the background: the sea the clouds)

SEXUAL ALLUSIONS The body wet and naked of man  idealization of the body of man, perfect proportions and musculature, that is powerful to symbolize the strength and virility of man The vigorous expression at 00.31 sec and the sighs of man  it alludes to male orgasm, it rappresent the domination of man over woman(wear this perfume implies these consequences)

THE FUNCTION OF MUSIC PERSONAL JESUS DEPECHE MODE “Your own personal Jesus Someone to hear your prayers Someone who cares Your own personal Jesus Someone to hear your prayers Someone who's there…”

functions it puts the name of the product in the mind, when I think of the song Depeche Mode I automatically associate the name of the product It makes advertising less intrusive it underlines the masculinity of the model, it completes the sound effects of the sea

The narrator Voice is strong and reassuring, reflects the physicality of model It occurs at the end of advertising and it gives its name to the product

The end