LIONS GATE FILMS’ “JOHN WICK”

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Presentation transcript:

LIONS GATE FILMS’ “JOHN WICK” PROMOTION RECAP OCTOBER 17TH - OCTOBER 24TH 2014

LIONS GATE FILMS’ “JOHN WICK” AND IHEARTMEDIA Promotional Recap October 17th – October 24th 2014, 97.1 The Eagle (KEGL-FM) hosted online contests for listeners to register to win ROE passes to see “John Wick” in theaters. The stations also took the ROEs & t-shirts to third party off-site remotes to use as prizing. Listeners were encouraged to log on to kegl.com for their chance to win through :15 promotional spots. Promotion Included : 10/17 – 10/24 Custom contest page on KEGL.com 6x (:15) pre-recorded promos for web contest support Inclusion as prizing at third-party remotes Total Promotional Value = $7,000 per station

KEGL ON-AIR MENTIONS Promotional Spots 97.1 THE EAGLE & JOHN WICK SPOTS AN EX-HITMAN COMES OUT OF RETIREMENT TO TRACK DOWN THE GANGSTERS THAT TOOK EVERYTHING FROM HIM. "JOHN WICK" STARRING KEANU REEVES, IS OUT IN THEATERS ON OCTOBER 24TH AND NINETY SEVEN ONE THE EAGLE IS GIVING YOU A CHANCE TO WIN A PAIR OF PASSES TO SEE THE FILM IN THEATERS. VISIT K-E-G-L DOT COM FOR YOUR CHANCE TO WIN. :15 PROMO

CUSTOM WEB CONTEST ON KEGL.COM Web Mention

THANK YOU!