NACCOM Annual Conference & AGM Developing creative communications techniques: social media September 2017

Background Digital media Platforms available Benefits of using Tips Scope Background Digital media Platforms available Benefits of using Tips Summary Questions

Background Journalism graduate Range of experience working in comms sector Currently employed as communications officer at Coventry Refugee & Migrant Centre, alongside part time role at IMiX

Variety of platforms available Digital media Variety of platforms available Provides a tool to help achieve your aims and directly engage with your audience Consider your target and focus resource accordingly Tell a story No need to reinvent the wheel No ‘silver bullet’ for success Visual aspect crucial

Impact Initial improvements in statistics CRMC AGM trending on Twitter in Coventry for three days post event; content viewed 23,000 times During Refugee Week, a video on CRMC Facebook page was viewed 20,000 times BBC Midlands Today video on Facbook about #ThankYouCoventry dinner now been watched over half a million times Increasing readership on social media significantly More people now viewing each month, then previously reached in an entire year New followers include influential MP’s, international and national charities such as Oxfam, national journalists and CEOs of potential funders But what is the point?

Benefit Fundraising / financial Relocation fundraising campaign ‘#TheBigMove’ Raised over £25,000 during past nine months from community spokesperson opportunities; 70 per cent increase on previous year Production of children's book with proceeds donated to refugee charities Policy Successfully campaigned for new West Midland Mayor to appoint deputy for integration Partnerships with UNICEF, Lambeth Palace & other organisations Provided opportunity to engage and arrange meetings with key local, regional and national stakeholders Ability to change minds

Largest social media platform on the planet Facebook Largest social media platform on the planet Staple for most organisations Update daily Audience getting older Complex algorithm Use analytics available

Can be updated several times a day Great for events Twitter Can be updated several times a day Great for events More conversational Opportunity to directly engage with your audience and key stakeholders Use analytics available

Fastest growing platform on the planet Instagram Visual aspect crucial Fastest growing platform on the planet Great tool for engaging younger audiences Provides opportunity to move ahead of the competition

Consider your target and resource available Keep it simple Summary Consider your target and resource available Keep it simple Adapt content for platform Ensure visually engaging Post consistently Use analytics available

Contact: niallm@covrefugee.org Any questions? Contact: niallm@covrefugee.org 07788 973474 024 7622 7254 ext 222