Pervasive TV Jack Powers, director The Future of Video Everywhere in3.org.

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Presentation transcript:

Pervasive TV Jack Powers, director The Future of Video Everywhere in3.org

Pervasive TV in3.org

Pervasive TV in3.org Television At Home 102 million U.S. homes 2.5 billion viewers and 600 channels worldwide Global average viewing time: 3 hours 39 min per day 102 million U.S. homes 2.5 billion viewers and 600 channels worldwide Global average viewing time: 3 hours 39 min per day Sources: Nielsen; Eurodata TV Worldwide

Pervasive TV in3.org Video Technology Trends Bigger, flatter, clearer, digital The convergence of Consumer Electronics and Information Technology Bigger, flatter, clearer, digital The convergence of Consumer Electronics and Information Technology

Pervasive TV in3.org Minority Report shopping mall scene

Pervasive TV in3.org Television Everywhere On your desktop PC In the elevator In the car In your pocket On your wrist On the sides of buildings

Pervasive TV in3.org New TV Venues Streaming Media 28 million regular U.S. viewers (Arbitron) PDAs and Smartphones 290 million unit sales worldwide in 04 (Zelos) Automotive Rear-Seat Entertainment 12% plan-to-purchase (133 million) (CE Research) Digital Signage 400,000 units/year (DisplaySearch) Streaming Media 28 million regular U.S. viewers (Arbitron) PDAs and Smartphones 290 million unit sales worldwide in 04 (Zelos) Automotive Rear-Seat Entertainment 12% plan-to-purchase (133 million) (CE Research) Digital Signage 400,000 units/year (DisplaySearch)

Pervasive TV in3.org Advertising Everywhere Malls and stores

Pervasive TV in3.org Advertising Everywhere Venue networks

Pervasive TV in3.org Signage dayparts

Pervasive TV in3.org Advertising Everywhere Store shelves

Pervasive TV in3.org Advertising Everywhere Outdoor

Pervasive TV in3.org Advertising Everywhere Mobile video

Pervasive TV in3.org Advertising Everywhere Web video Viral video

Pervasive TV in3.org Creative Challenges Grabbing attention in a visually competitive environment Branding graphically and videographically Carrying messages across many different formats and viewing venues Exploiting the IT possibilities of intelligent, personalized, location-aware messaging Grabbing attention in a visually competitive environment Branding graphically and videographically Carrying messages across many different formats and viewing venues Exploiting the IT possibilities of intelligent, personalized, location-aware messaging

Pervasive TV in3.org Organic Evolution

Pervasive TV in3.org Media Challenges Thinking Outside-the-Home Re-thinking dayparts, flighting, reach, frequency and CPM Converging the goals of broadcast, out-of- home, POP, viral marketing and the web... while supporting all the channels Measuring the return on investment Thinking Outside-the-Home Re-thinking dayparts, flighting, reach, frequency and CPM Converging the goals of broadcast, out-of- home, POP, viral marketing and the web... while supporting all the channels Measuring the return on investment

Pervasive TV in3.org Picking the Moment Pioneers vs early-adopters Analyzing the scale of the opportunity: Whats the best that can happen? Keeping everybody happy, and on the same wavelength Managing disruption Understanding medias rhythms Pioneers vs early-adopters Analyzing the scale of the opportunity: Whats the best that can happen? Keeping everybody happy, and on the same wavelength Managing disruption Understanding medias rhythms

Pervasive TV in3.org Disruptive technologies Intelligent TV TiVo, Smart EPGs, Content Profiling WiFi TV Retail automation Intelligent TV TiVo, Smart EPGs, Content Profiling WiFi TV Retail automation

Pervasive TV in3.org Next generation screens Organic Light Emitting Diode (OLED) displays

Pervasive TV in3.org Augmented Reality

Pervasive TV in3.org Video Culture The moving image rules. Audiences continue to fragment. Stories become sound and picture bites. Attention becomes more scarce. Everybody is on TV all the time. Advertising messages become more complex. Human information capacity skyrockets. The moving image rules. Audiences continue to fragment. Stories become sound and picture bites. Attention becomes more scarce. Everybody is on TV all the time. Advertising messages become more complex. Human information capacity skyrockets.

Pervasive TV in3.org Jack Powers, Director International Informatics Institute PHONE