Trampoline Inflatables Jana Holnick

Background Trampoline in general is known as a great thing to put in the backyard Georg Nissen and Larry Griswold invented the first modern trampoline in 1934 -> It was made of an iron frame -> A piece of canvas including grommets along each side was attached to the frame by using springs Modern trampolines can project an athlete to a height up to 10m

Customer needs Researchers in the US found that the number of injuries to children using a trampoline doubled over a six year period The study discovered 250,000 trampoline-related injuries in US hospitals between 1990 and 1995 -> With a growth from 29,600 to 58,400 per year over that time period Backyard trampolines should be immediately banned

Opportunity Decrease the number of trampoline-related injuries especially for children Safer environment for professional athletes around the trampoline Is available for any kind of trampoline Is easy to transport and to store

Quick Screen - Strengths Reward outweighs risk -> Low costs but high outcome in terms of security regarding the trampoline and its surrounding Significant need/want/problem -> Studies have shown the need to decrease the number of trampoline-related injuries Fixed costs are fairly low -> The product can easily be purchased via an online shop -> Distribution cost are fairly low

Quick Screen - Weaknesses The product is easy to copy and sell -> Other companies can adapt the business idea easily Profit margin is relatively low -> Parents and coaches might not see the need for more safety regarding the trampoline Agility of the product is rather low -> Competitors can reach the same level relatively quick -> Once the product range for different trampolines is in place there has to be a new business idea

Funding Initial funding of $ 50,000.00 Inventing in a prototype Afterwards manufacture costs in China $1,200.00 Continuous inventing in advertisement over the first year Inventing in a store room for the first year

References http://www.articlesbase.com/fitness-articles/a-brief-background-on-trampolines-2519381.html http://www.wvtc.co.uk/history3.htm http://www.ideafinder.com/history/inventions/trampoline.htm http://www.sciencedaily.com/releases/1998/03/980303064046.htm

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