TV Advertising TV ads Characteristics of good ads Production checklist

Slides:

Advertisements

Similar presentations

Recognize & Understand That…. Advertising is persuasive because it adapts its messages to the complexity of the situation Adverting counters traditional.

Advertisements

Chapter 11 Attitude and Attitude Change

Persuasion Is All Around You!

TARGET MARKET AND MARKET SEGMENTATION

TV Commercials. TV Compared to Print TV has strong impact, because more senses are engaged (with sound, image and motion). TV is primarily a medium for.

H OW TO A NALYZE A T ELEVISION C OMMERCIAL Business Essentials (Unit 11) Ms. Hawkins Source: Understand Media (Santa Monica College, California State University)

What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.

What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.

Product & Brand Management The Brains Behind The Brands.

Don Logan Chairman & Chief Executive Officer Time Inc.

Analyzing Advertisements

Advertising Design Theoretical Frameworks and Types of Appeal

Presented by Lauren Lucas

ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:

JAZZ COMMUNICATIONS Advertising in brief. BEFORE YOU WATCH: 1 Discuss your answers to the following questions: 1.Describe the kind of people that you.

SPORTS AND ENTERTAINMENT MARKETING

Advertising. Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company?

Copywriting (Continued)

Designtechnology Logos, a new thing? …meaning; ‘the cosmic reason that gives order to the world’ 1960, the need for a visual presence 1980, into our subconscious…

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

ADVERTISING NOTES. promotional message that appears at the top or side of a Web site BANNER AD.

Chapter 4 Marketing Products and Services Through Sports.

What makes good advertising?. Outlines  Examining the role of creativity in advertising.  The importance of targeting the right audience.  The old.

TV COMMERCIAL & MUSIC VIDEO EVALUATION Members: Maria Jesusa Baldonado Analy A. Cantos Lamaocuo.

10 Ways to Get MORE Out of Your Advertising Dollar Marketing On Demand, LLC.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

That Is Worth Airing, Worth Hearing, And Worth Writing!

Emotional Appeals in Advertising. Emotional Appeal is a tactic used by marketers to evoke certain feelings in a target market. It can be portrayed and.

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 12 Copywriting.

Basic Marketing Concepts

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

GOLDEN ADVERTISING Paid non-personal communication transmitted to a target audience through mass media. –Literally 100’s of classifications and media.

Persuasion, Media Violence and Public Service Announcements High School Media Literature and Library Media GRASPS.

A review of two Adverts Tawanda Mujere. Introduction In this unit, I create two videos where I will be advertising different products, but first, I have.

ADVERTISING PLANNING Where it fits in, theories and appeals.

By the age of 20, the average American has seen some one million commercial messages. Advertising accounts for 2/3 of the space in newspapers, and 40.

Newspaper ads that demonstrate the strategic role of Conveying Information.

Branding: an effective brand strategy gives you a major edge in marketing your organization How an effective brand strategy gives you a major edge in marketing.

Advertising Forms of Persuasion & Advertising Techniques.

Chapter 7 The Art of Sixty-Second Story Telling. Clients buy well-crafted solutions to their marketing problems – they don’t buy “spots.” Why Advertising.

Direct, Intentional Message. What is the ad’s direct, intentional message? What is the writer trying to tell you, persuade you, or get you to believe?

Aspects of Successful Advertising Strategies From Mark Hollings Frederik Rausch Marco Petzoldt Sven Ludwig.

TELEVISION TERMS. Commercial message the term most frequently used on TV for an Ad.

HOW TO WRITE A TV COMMERCIAL JINGLE

Advertising. u Advertising and propaganda are complex communication forms u They employ sophisticated and subtle methods of persuasion u they play to.

Best Practices Things to keep in mind (Evidence based best practices) 1.

 Keep your commercial short! Less than 1 ½ minutes.  Remember you are trying to sell a pizza product. (pizza delivery, pizza restaurant, pizza pocket,

ADVERTISING TECHNIQUES. MAKE A METAPHOR using two images or statements that are completely different, but when placed together create a new idea. You.

A few things you need to figure out…  Authorship  Format  Audience  Content  Purpose.

Types of Propaganda used in advertising

Design 11 Mr. Jean October 2 nd, The plan: Video clip of the day The Design of War Product Design & Digital Communication Launching a product –Product.

{ Effective advertising.  The ultimate objective of any ad is to: INCREASE SALES. The message of an ad will accomplish this by informing, persuading.

Promotion Promotion is used to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. What types of promotion.

Slide 6-1 The Marketing Mix CHAPTER 6. Slide 6-2 Why Market?  Motivate customer to take action  Create memorable awareness for the future ?

1 The Advantages of TV Over Magazines September 2014.

The Language of Persuasion Techniques used in Commercials.

Chapter 7 Event Marketing

MARKETING 4.01 Acquire a foundational knowledge of promotion to understand its nature and scope. 1.

Journal 5/14 What is marketing? What are some different ways in which companies market their products? Why do you think marketers want to target teens?

The Marketing Concept Implementing the Marketing Strategy.

Wednesday, March 5,  Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts,

Advertising Facts  The average child sees approximately 20,000 commercials in one year  A 1996 study reported that 57 percent of viewers think that.

Marketing and Advertising Journalism I Mr. Bruno.

ADVERTISING NOTES. company or individual that pays to advertise a product or message SPONSOR.

Advertising Unit 5 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Attributed to John Wanamaker or William.

HOW DO YOUR EFFECT YOUR smell sound Sight touch taste.

Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

Creative Advertising Strategy

The creative process & creative brief

Chapter 12 Jewler & Drewniany say an ad DDB Needham:

Presentation transcript:

TV Advertising TV ads Characteristics of good ads Production checklist Info from helium.com Helium.com. Characteristics of a successful TV commercial [http://www.helium.com/items/681069-characteristics-of-a-successful-tv-commercial]

TV Ads Speak to target market Connects to product Personally Research Connects to product Entertain (or not turn off) everyone else Expensive – must produce results proportionately greater

TV Ads - Examples Budweiser, Kepel&Mata, Argentina Volkswagen, DDB, London Barclaycard, BBH, London Ads from Best Ads on TV [bestadsontv.com]

Characteristics of Good Ads – #1 Memorable – stands out “Imprint” on the brain – images, music Offbeat humour Not annoying Clearly communicates Client/product What it wants you to do

Characteristics of Good Ads – #2 Stimulating - visually and verbally Connects to product Without overshadowing Shows restraint – moderation Lifestyle > product ... cool Cool is subtle, not obvious

From the “Core Demographic” Woman, homemaker, 30s with children, works part-time, does most of the buying for the family: Don't make the viewer feel bad about herself. State your prices. Don't use misogynistic ads to appeal to men. Make it all about the product. Don't try to play on the viewer's emotions. Are these points consistent with the others?

TV Production Checklist Target market – match TV show Define your message – few words Benefits & features – show and tell Good honest story - touch audience Funny is difficult but the best are funny Storyboards Spend $$ on production