CUSTOMER VALUE PROPOSITION (CVP) Business Model Canvas CUSTOMER VALUE PROPOSITION (CVP) DELIVERY MODEL CUSTOMER Who is the target consumer profile? CIRCUMSTANCES What are the key situations that these jobs arise? SOLUTION ATTRIBUTES What are the key attributes of your solution? How is your solution better than its alternatives? OFFERING What are you offering to the consumers? KEY RESOURCES What existing company assets would this solution use? What new capabilities would we have to buy, develop, or partner for? What data could we leverage for our solution? KEY PROCESSES What processes would we need to deliver our solution? ACCESS How/when/where will customers get it? JOBS TO BE DONE What are their priority Jobs to Be Done? COMPETITION & BARRIERS What are the key substitutes or alternatives to your solution? What barriers prevent customers from getting the job done? PAYMENT How will customers pay for it? PROFIT FORMULA REVENUE STREAMS AND ADOPTION How will we make money from our solution? COST STRUCTURE What are the key cost components of our solution? RISKS AND ASSUMPTIONS What are the key risks associated with this idea?