Comparison Sites Source: NMR MAT May 2012 % Share

Source: NMR MAT May 2012 % Share

Source: NMR MAT May 2012 Finance % Share

Source: NMR MAT May 2012 Motors % Share

Source: NMR MAT May 2012 Utilities - residential % Share

Source: NMR MAT May 2012 Broadband (incl broadband +TV/Landline ads) % Share

Source: NMR MAT May 2012 Consumer mobile networks % Share

Adults, 30 & Clr 25x4 s A – TV & Sunday press 233 TVRs + 10 GRPs per week B – TV, Sunday & Monday press 113 TVRs + 68 GRPs per week

Newsbrands – heavily skew towards active consumers (e.g. automotive) Source: NRS Oct 12 – Sep

Age profile Under Source: comScore May 2013

Key objectives Drive web visits Increase consideration Communicate breadth of offer Differentiate from competitors

England & Wales Money products (newsbrands only) Scotland Motor insurance (with TV) Two tests

Average increase in web visits for money products in England and Wales Newsbrands successfully increased visitor traffic for a wider range of products

Newsbrands successfully increased enquiries for motor insurance in Scotland

The effect of Newsbrands activity was seen on the same day

Short-term average ROI for newsbrands Expected long-term ROI for newsbrands

Newsbrands platforms performed well. Tablet performed especially well. 0.33%0.12% 0.24% PRINT ONLINETABLET Site visits generated Incremental visits per £ spent

Newsbrands drive brand differentiation and preference % difference in change of perceptions of the brand. Newspaper readers vs all sample Saves me lots of money Their advertising makes me think better of them than I used to Is the first site I would go in future when looking for savings and borrowing Are better than other comparison websites SCOTLAND

Newsbrands drive brand differentiation and preference % difference in change of perceptions of the brand. Newspaper readers vs all sample Offer a broad range of savings and borrowing products Saves me lots of money Is the first site I would go in future when looking for insurance products Are better than other comparison websites ENGLAND & WALES

Newsbrands drive consideration, especially among young people + 8% Increase in consideration among 18-34s

Large increase in claimed recent visits by 18-34s Young audience highly responsive to newsbrand advertising

SUMMARY Newsbrands drove website visits and enquiries

Campaign increased brand differentation SUMMARY

Newsbrands supercharged TV

A new young audience was engaged SUMMARY A new young audience was engaged

SUMMARY Consideration increased

SUMMARY Newsbrands included in current and future media plans MEDIA PLAN

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Sue Unerman with Jo Rigby Gareth Helm