City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market

Slides:

Advertisements

Similar presentations

Searching for Information Search engines vs. subscription services.

Advertisements

Social Media and the University of Bath. 10 th September 2010.

LIB130 Locating News Resources LINGNAN UNIVERSITY LIBRARY Feb 2014 The PowerPoint can be downloaded at:

Critically Evaluating the News from Countries in the Midst of Violent Conflict Laura Hibbler.

Secondary Research Resources and Tools Lisa Guedea Carreño Library Director and Business Liaison Harold and Wilma Good Library February 1, 2010.

BUS 442: Introduction to Marketing Research Yolanda Koscielski June 1, 2009.

KNES 452: Sports Marketing Ms. Shana Gass, MSLS, MS Reference Librarian September 2010.

Analysis of Digital Media Channels & IMC Campaigns Communication 359 Joseph Green 10/22/2013.

LIB340 F INDING C OMPANY I NFORMATION Lingnan University Library Feb 2013 TERENCE CHEUNG – REFERENCE LIBRARIAN

Biomarkers Data Center Product Overview Partnership between DMS Data Systems and Cambridge Healthtech Institute.

10 C H A P T E R © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved1 Streaming Media and Synchronized Multimedia One of the ways the Internet is.

Business 343: Introduction to Marketing Research Simon Fraser University Library.

Industry news. Objectives Brief overview of the industry Why it’s important to know what is going on in the industry How to keep up to date – tips/suggestions.

Agenda I. PCCW Overview II. Transition III. PCCW-HKT Analysis IV. Conclusion.

Market and industry analysis

Marketing 441: Research Session Ms. Shana Gass, MSLS, MS Reference Librarian September 2010.

Business Communication Resources Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional.

1 Finding News and Local TV Programmes Oct Outline Part 1: Mastering E-newspapers –Library PressDisplay –WiseNews –Hong Kong Education News Clippings.

What to Expect In Your Economic Gardening Engagement.

MNGT 481: Research for Business Strategy & Policy Dr. Sonya Merrill Ms. Shana Gass, MSLS, MS, February.

Marketing 361: Research Session Ms.Shana Gass, MSLS, MS Research & Instruction Librarian Cook Library, Towson University Course Gateway:

Section 28.2 Types, Trends, and Limitations of Marketing Research

How to Search for Information on the Global Business Environment Lingnan University Library Mar 2013

Higher Achievement Baltimore: Sources for Further Research MNGT 481 – Prof. Kiyatkin April 2010 Ms. Shana Gass, MSLS Reference Librarian.

LIB130 LOCATING NEWS RESOURCES LINGNAN UNIVERSITY LIBRARY FEB Y-WORKSHOPS/HANDOUTS 1.

Screencap – Hong Kong AAStocks (Traditional Chinese)– Homepage – Rectangle.

Lingnan University Library Oct workshops/handouts workshops/handouts.

Planning & Available from home, 24/7 Class handout Reference books list with explanations and examples (click on the cover)

Information Systems workshop Is TV as we know it gone? Role: CBS Team 1: Cristian, David G., Fabio B., Fabio P., Manuel, Roseane Professors Sandra Sieber.

Use Research & Competitive Intelligence to Grow Your Business July 28, 2010 Wanda McDavid Access/Information, Inc. Sponsored by Presented by.

FTM 483: Global Trade and Sourcing in Textiles and Apparel

Inspire Traditional Resources & Promote Diversity of Publication China Online Publication Review Dai Longji Peking University Library April 2005.

St.Paul’s College Form 3 EPA project

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Selected Library and Online Resources for HRM358 Work and Organization Lingnan University Library Sep 2014 Ivy Kan – Information Services Librarian

Welcome Capstone Students! Sit with your team please! Log in using info on sticker to right of each PC monitor Reserved tables.

Welcome Cornerstone Students! Sit with your team please! Log in using info on sticker to right of each PC monitor.

LIB100: Introducing Library Resources Lingnan University Library Sep

Intro to Company & Industry Research Shana Gass, MSLS Reference Librarian Cook Library Towson University September 2009.

11 Connecting Chinese Worldwide Distribution. 22 Connecting Chinese Worldwide Source : Phoenix Marketing & Distribution Department, Feb 2009 & CSM 2005.

Copyright 2004 President & Fellows Harvard College Baker Library Field Study Research Ann Cullen Fall, 2005 Curriculum Services Contact:

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

Finding Credible Sources

Chapter 28 Review Management∙ Minot High School. Basics of Research Types of Data Collected Research Methods Primary Research Secondary Research Miscellaneous.

SELECTED LIBRARY AND ONLINE RESOURCES FOR HRM358 WORK AND ORGANIZATION Lingnan University Library Sept 2013.

ENGL 317: Writing for Business & Industry June 2010 Ms. Shana Gass, MSLS, MS Reference Librarian Cook Library, Towson University.

FaceBook…. Really?? FaceBook…. Really?? Social networking & Facebook Pam Krambeck, ESU#3

LIB130 Locating News Resources LINGNAN UNIVERSITY LIBRARY Sept 2013

Television Spectrum in the Next Decade. Free TV is part of every Australian household.

LIB340 FINDING COMPANY INFORMATION LINGNAN UNIVERSITY LIBRARY OCT 2012

If you have not already done this… Business Research Self-Assessment Thanks!

The Greater China Information Gateway

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Making a History of the Internet in South Korea : A Users' Perspective Myungkoo Kang Professor of Communication Studies College of Social Sciences Seoul.

Ashley Williams Academic Writing Workshop How to do research.

Now that I have established who my target audience are it is useful,as part of my secondary audience to research media habits of teenagers; this helps.

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

Lingnan University Library Feb

Journal Entry 4 If you were developing a new candy bar, what type of things would you want to know before marketing it?

Research in the Creative Media Industries. Why is research used in the media? Research is used in the media to determine what a product will look like.

Live on the Web Objectives Tactics Results

Finding Secondary Sources

Need Hulu Help Toll-Free Call at (877)

1 2 3 Here we are on the Ohio Web Library’s home page. To get to Business Source Premier, use the following steps: 1. Go to Ohio Web Library 2. Click on.

Top 6 Strategies of Digital Marketing.

Satellite Analyst Team

Market Research 17.1 © 2004 Ewing Marion Kauffman Foundation.

Finding Good Research Sources

Section 28.2 Types, Trends, and Limitations of Marketing Research

Portland Public Library Business Data Resources

Presentation transcript:

City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market LABU 2052 Library Workshop City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market HKUST Library

Background Ricky Wong Wai-kay (王維基), chairman and founder of City Telecom (HK) Ltd, now known as Hong Kong Television Network Limited (HKTV), asked you to set up a team to formulate a business plan proposing recommendations to manage the challenges faced by CTI in the Free-to-Air TV market.

Business Proposal Overview of the Current Situation Strategic Options Recommendations of the Best Strategy Implementation Plan

Concept Mapping http://www.youtube.com/watch?v=KhgxuNvbNrA HKUST Library

Concept Mapping Current Situation (Industry Overview) Recommendations & Current Situation (Industry Overview) Competitors (e.g. TVB) HKTV Audience Government Strategic Options Trends (viewer preference) Technological development Digital TV, Apple TV Strategy One Strategy Two Strategy Three Strategy Four Implementation HKUST Library

General Public (Audience) Concept Mapping – Current Situation HKTV Competitors (TVB, ATV) Programs Social media/ interactive Ricky Wong Digital Television TV & Multimedia Production Center Monopoly Market Share TV channels TV genre SWOT Current Situation General Public (Audience) Hong Kong Government Penetration Rate Demographic Profile Consumption Habits Satisfactory Rate Licensing Regulations

Information Resources Current Situation (HKTV, TVB, ATV, etc) Case itself Company Websites (About us, Latest News, Press, etc) News/Opinions on LexisNexis Academic Library Home > Databases > L > LexisNexis Academic > select News from the left column > All News > enter Search Terms > Date (last 2 years) > Major World Publications (or South China Moring Post) HKUST Library

Information Resources Current Situation (HKTV, TVB, ATC, etc) News/Opinions on WiseNews Library Home > Databases > W > WiseNews > Wisers Information Portal (upper right) > Search Term: 電視牌照 Date: 2010-01-01 to latest Region: Hong Kong Database: All Search within: 競爭 HKUST Library

Information Resources Current Situation (HKTV, TVB, ATC, etc) SWOT Analysis - Library Home > Databases > E > Ebscohost > select Business Source Premier > Company Profiles (top) > enter company name (e.g. PCCW or i-cable) Source: Wikipedia

Information Resources Web Resources How to construct a better search on Google Limit your search results to government and academic organizations, e.g. Television broadcast site:.gov.hk Television survey site:.hku.hk or site:.edu.hk HKUST Library

Concept Mapping – Strategic Option Repeat previous steps and develop related concepts Look at the television broadcasting industry in other places to gather different ideas: Library Home > Databases > E > Ebscohost > select ASP and BSP > Search Terms: television and broadcast* and (future or trend*) HKUST Library

Wrap Up Effective searcher is good at both web and database searching More databases are available at http://library.ust.hk/info/databases/ LABU 2052 search guide is also available at http://libguides.ust.hk/labu2051-2013/ HKUST Library