CUSTOMER PROFILE BROUGHT TO YOU BY
CUSTOMER PROFILE EXAMPLE TARGET SEGMENT The southern millennial female consumer with kids and income between $40K and $70K
EXAMPLE GENDER AGE RELATIONSHIP STATUS FAMILY EDUCATION INCOME Female (100%) AGE 25-35 (74.9%) RELATIONSHIP STATUS Married (59.6%) FAMILY Has Kids (100%) EDUCATION College (70.3%) INCOME $40K - $70K (100%)
TOP PSYCHOGRAPHICS TRAITS EXAMPLE TOP PSYCHOGRAPHICS TRAITS # NAME REACH POPULARITY RELEVANCE 1 Homemakers 12.74% 170.51 151.15 2 Beauty & Wellness 38.12% 157.90 156.65 3 Fashion Lovers 42.15% 146.93 149.48 4 Food Lovers 50.38% 143.83 152.72 5 Home Decore & DIY 14.65% 128.27 113.52 6 Pet Lovers 7.25% 125.01 104.50 7 Public Figures 18.45% 106.53 103.13 8 Car Lovers 10.09% 105.24 94.87 9 Social Activist 20.43% 85.48 92.72 10 Outdoor Enthusiast 7.54% 79.57 77.83
Apparel & Fashion Spectrum EXAMPLE Apparel & Fashion Spectrum # NAME REACH POPULARITY RELEVANCE 1 Clothing 59.61% 166.7 158.4 2 Accessories 18.46% 162.6 120.3 3 Footwear 20.06% 155.6 112.3 4 Athletic 19.37% 118.2 76.6
Top 10 Children's Clothing Brands EXAMPLE Top 10 Children's Clothing Brands REACH RELEVANCE Kelly's Kids Smocked Auctions Posh Pickle Hailey Ruth Smockadot Kids Smocked by Stellybelly Southern Tots Lolly Wolly Doodle Zulily Smocked Threads (27.3%) (41.2%) (13.7%) (14.3%) (26%) (25.3%) (36%) (47.2%) (23.7%) (32.4%) (177) (162) (155) (150) (147) (140) (134) (129) (123) (115) <0,01% 12.5% 25% 37.5% 50% 50 100 150 200
EXAMPLE Kelly’s Kids
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Your personal description about your target segment CUSTOMER PROFILE TARGET SEGMENT Your personal description about your target segment
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GENDER AGE RELATIONSHIP STATUS FAMILY EDUCATION INCOME Add target gender AGE Add target age RELATIONSHIP STATUS Add target relationship status FAMILY Add target family EDUCATION Add target education INCOME Add target income
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PASSIONS
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INFLUENCERS
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