Strategies: 1. Recognize the actual time devoted to the news and take note of the lead story. Ask yourself, why is this story leading? Typically, each newscast features 4-5 stories and the average story is typically 3-4 minutes long.

Strategies continued… 2. Notice the anchor. The anchor sets the tone of the entire newscast.

3. Understand how information is conveyed. News directors have several tools to help them present the news and captivate an audience. Video Footage Graphics Sound Bites Field Reporting Strategies continued… Graphic Field Reporting

4. Note how newscasts use soft news. The news often uses soft news, or human- interest pieces, as teasers before commercial breaks to entice their viewers to stay tuned. Examples: Charitable Giving Amazing Recoveries from Hard Times Pursuing Lifes Passions Best Places to Travel during the Summer How to Make Your Family Closer Strategies continued…

1. Note whether the report is thorough (complete). Does the news story answer the 5 Ws and H questions? Who is the story about? What is the story about? When did it take place? Where did it take place? Why is this news? How should I react to this news? Strategies:

Strategies continued… 2. Consider whether the report is accurate and credible. Newspapers and broadcast stations strive to be both correct and trustworthy by including evidence, eyewitnesses, and experts in their reports.

Strategies continued… 3. Make certain that the report is objective (balanced and unbiased). Are multiple viewpoints represented? What do the sound bites say? Is the reporters language loaded?

Strategies continued… 4. Consider newsworthiness and sensationalism. Is it worth airing? Is the information stimulating? Ask yourself whether the story has a widespread impact. Did the reporters exaggerate at all? Was this story all about boosting the ratings?

Comparing Newscasts: Watch these different newscasts and take note of their differences. As you are watching, fill out the chart. R=1http:// R=1.