Robert Lavrakas Apang Lin. Techie Wish List Repetitive TV Spots Big-Screen Hype Books As Toys Faux toy Shortage Bus Radio.

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Presentation transcript:

Robert Lavrakas Apang Lin

Techie Wish List Repetitive TV Spots Big-Screen Hype Books As Toys Faux toy Shortage Bus Radio

Websites designed to teach kids to nag their parents. "helps create a culture of nagging," Markets use holidays like Christmas to boost sales by marketing to kids

Most children advertised TV networks: ABC, CBS, NBC, FOX, CW, Nickelodeon, Cartoon Network The average kid watches 20 hours of TV Weekly The toy industry calls the eight weeks leading up to Christmas the "hard eight." 30 second TV Commercials

"Hollywood knows if you hook a kid's heart, the parent's wallet follows," Toys made from movies with PG-13 or higher ratings target younger audience. Ages 7-12.

Kids books now packaged with toys New strategy for children's books is to combine with games, toys, and jewelry. Companys know that children want toys, but parents want them to read, so they package the two together to increase sales from both parents and kids.

An estimated 250,000 Elmo toys sold in one day a record for the toy industry. This caused an immediate shortage. "Planned shortages are the perfect way to get kids to nag parents for presents, Shortages create hype and drives prices and demand up.

Bus Radio is targeted programming of music, news and commercials for students. 10,000 school buses, 1 million students in 24 states Sold to public as age appropriate and designed for kids. Paid advertisement for kids

g/ toy-strategies-usat_x.htm g/ toy-strategies-usat_x.htm n-education/2009/09/29/school-bus-radio- program-plays-its-last-tune n-education/2009/09/29/school-bus-radio- program-plays-its-last-tune