2013-2014. Key Audiences Missouri Residents Grantees Donors.

Slides:

Advertisements

Similar presentations

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Advertisements

Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

Monique Burr Foundation. What is Give and Go? Give and Go 100 is partnering with non profit organizations in the surrounding area. For every ticket purchased.

Public Service Campaign Selection Process RFP –Three key criteria Potential impact Ad 2 Madison could make Ability to meet expectations and.

1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.

PREVENTION WHAT IS IT? June What is Prevention?  Prevention is the act of impeding, or preventing, something from happening such as disease or.

Marketing in Uncertain Economic Climates  Effective Budgeting  Maximization of Your Marketing Dollar  Creating Effective Campaigns  Increasing Revenues.

Beau J. Mitts, MPH Harris County Hospital District Ricardo Mendiola Houston Department of Health and Human Services Tracy L. Torma Torma Communications.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

Building a Marketing Plan From the Ground Up Purpose of this Workshop  Introduction  Need  Solution  Conclusion.

Centers for Medicare & Medicare (CMS) and Insure Kids Now (IKN): IKN Marketing and Outreach National Indian Health Board (NIHB) 28th Annual Consumer Conference.

Nicole Alevizos ● Jennifer Covington ● Abigail DeCou ● Lauren Goodin ● Katie Graner.

A National Effort to Help Kids Succeed Too Small to Fail

Chapter 14.1 Introduction to Business and Marketing

Marketing Presentation 4/18/14. The ever-changing world of communications People are overwhelmed. Need to send multiple messages via multiple avenues.

Online. Public Relations (PR) Is the systematic promotion of mutual understanding between an organization and its public.

1 EERE Communications 4/16/2015 EERE Web Coordinators Meeting Conference line: +1 (415) Access Code:

The Unique Value of Advertising in Local TV Broadcast News

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

School Year Calendar You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation.

School Year Calendar You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation.

2007 Monthly Calendar You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation.

You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation. If you’d like to change.

December 6, 2007AO Confluence TM - WillowWorks1 Positioning and Message.

Marketing for Utah AFP and TeleWork Loan Programs Heather Butikofer Utah Assistive Technology Foundation.

CAMPAIGN OVERVIEW  The Hsu family wanted to make a gift to support scholarships and increase alumni engagement with UW-Madison  UW Foundation, UW Communications.

MARKET RESEARCH The Basics. TWO KINDS OF MARKET RESEARCH Primary –Surveys, polling –Focus groups –Observation –Trend towards “relationship marketing”

Parent Trust for Washington Children Public Service Campaign.

Marketing Inside Out Christina Pryor Public Relations Committee.

1 Partner’s Meeting January 28 ~ASU Downtown Presented by: Veronica Vaughn ~ Social Marketing Manager, AzNN Objectives Present 2010 Grow A Healthy Child.

Successes and Challenges in Implementing a Broad-based Partnership to Prevent Shaken Baby Syndrome in San Mateo County (CA) CityMatCH Annual Conference.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

Heather Gwaltney August 24, 2012, 10:45 a.m. - 12:15 p.m MOWAA Annual Conference Gaylord National Harbor Hotel Developing Videos for the Web.

Build a statewide coordinated effort to raise awareness and provide resources to families and communities focused on the Prevention of Child Abuse and.

Safe Haven for Newborns. What Is a Safe Haven Law? First law passed in 1999 in Texas called the “Baby Moses law” As of July 2008 all 50 states have some.

March of Dimes Initiatives Secretary’s Advisory Committee on Infant Mortality Washington, DC November 15, 2012 Cynthia Pellegrini Senior Vice President,

How We Promoted Safe Driving and Utilized the Media To Do It.

Membership Workshop 2014 “A Guide for Success!”. Membership is the key to unlocking your unit’s potential! The PURPOSES ● To promote the welfare of children.

Chapter 11 Marketing Communications Copyright 2006 Prentice Hall Publishing Company 1 Integrated Marketing Communications.

JOHN MCKECHNIE DIRECTOR, OFFICE OF PUBLIC & CONGRESSIONAL AFFAIRS NCUSIF Public Education Campaign Update.

Darcy Jensen, BS, CCDCIII,CPS Prairie View Prevention Services, Inc.

50+ Campaign. Any Age is the Right Age People million in U.S. 20 million believe they are too old to be donors.

QuinnView Graph # 1 OUTLINE OF PRESENTATION Background on ARKids First Chronology of Program Design and Implementation Monitoring Impacts.

MEDIA BUYING STRATEGIES March 14, TARGET AUDIENCE MILLENNIALS (Adult 18-34) GENERATION Y NET GENERATION BORN BETWEEN 1980 & 1995.

Case Studies My Portfolio. Agenda  Union Bank  Grenadines Homes  Gossy  Grand Pure Soya Oil  British Council  Homevida.

Questions from students ‪Question 1 – ‪Question 2 –

See the Need, Seed the Change Community Match Campaign Presented by the Marketing & Communications Department April 14, 2009.

Influenza Communications Plan Alan P. Janssen, MSPH National Immunization Program Office of Health Communication.

Creating Videos for the Web February 19, 2013 Presenter: Heather Gwaltney.

ThirtyThree October 2013 DEVON COUNTY COUNCIL CARE WORKERS CAMPAIGN – MANAGEMENT INFORMATION JANUARY 2016.

Integrated care centre public consultation activity.

 Standees  Film posters  Trailers shown before film of a similar genre reaches target audience  Theatre-specific film magazines  Cardboard 3D displays.

If we make people aware, they won’t share. LOCK YOUR MEDS ™ NATIONAL CAMPAIGN.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

Agency of Human Services. Act One first known as S.13 Summer 2008 arrest of Michael Jaques for sexual assault and murder of Brooke February 27, 2009,

2/28/11 This presentation has not been reviewed or approved by the Commission and may not reflect its views.

Categories of Media (Mediums / Outlets) Media/Mediums are the agencies, means, or instruments used to convey advertising messages to the public. The fourgeneral.

REAL ID PUBLIC INFORMATION Campaign Overview. AGENDA I.Preparation II.The Approach III.Creative Elements IV.Launch.

Texas Department of State Health Services Immunization Branch Pertussis Media Campaign Jack Sims, Program Manager Alma Lydia Thompson, Media Coordinator.

2013 IMC Campaign By: Alecia Savas, Aracely Odell, and Shelley Mitchell.

John Fabiano Program Coordinator Massachusetts Highway Safety Division

Text Message Program AUDIENCE: Parents of Middle School Students

If we make people aware, they won’t share.

Updated City Ordinances Gulf Shores & Orange Beach

Promotion and the Promotional Mix

If we make people aware, they won’t share.

Go SOLAR Outreach Committee Meeting

November 10, 2016.

Presentation transcript:

Key Audiences Missouri Residents Grantees Donors

Missouri Foundation for Child Abuse Prevention Strong Families, Safe Kids Preventing Child Abuse & Neglect through Grant Distribution, Education & Awareness Theme/Slogan

Advertising / Media Activity Plan Public Relations / Social Media Activity Plan Prevention Campaigns Donor Campaigns Media Mix

Prevention Campaigns Not Even For A Minute (NEFAM) ~Never leave children unattended in or around vehicles Shaken Baby Syndrome (SBS) Prevention ~Never Shake Parent with Patience (PWP) ~Stress ~Words Help ~Little Kids Make Big Messes ~Strengthening Families Strengthening Families Initiative (SFI)

Four Campaigns – Primary (Statewide) Mediums Include: Radio, Parenting Magazines, Online Advertising & Cable TV PSAs July/August -- NEFAM December – Stress, Words Help & Parent with Patience February/March -- Parent with Patience (coupled w/Tax Check-off) April -- All Messaging *Child Abuse Prevention Month & Strengthening Families Campaigns supported by the Public Relations / Social Media Campaign Three Campaigns – Secondary (Targeted) Mediums Include: Hispanic Radio and Metro Transit Hispanic Radio: December -- NEFAM, Never Shake & PWP March -- NEFAM, Never Shake & PWP April -- NEFAM, Never Shake & PWP Metro Transit: December -- Stress March – Words Hurt April – Strengthening Families Campaigns supported by the Public Relations / Social Media Campaign Prevention Media Plan

Not Even For A Minute (NEFAM) Print, Radio ads & Cable PSA Listen (Radio): NEFAM - Kids Vehicles Get Hot Fast Watch (Cable): 2013 Not Even For A Minute

Never Shake A Baby (SBS) Print & Radio ads Listen: Babies Cry

Listen: Uh Oh Stuff Happens

Parent with Patience (PWP) Cable TV PSA Watch: Parent With Patience - Mud

License Plate Tax Check-Off General Donations ~End-of-Year ~Matching Gift ~Other Donor Campaigns

Three Campaigns Primary (Statewide & Secondary) Mediums Include: Radio, Print & Cable TV PSAs November/December -- General Donation (end-of-year, matching gift, license plate) February/March -- Tax Check-off (coupled with PWP) June -- License Plate Campaigns supported by the Public Relations / Social Media Campaign Donor Media Plan

Listen: SFX Too Early You Do We Do

Listen: Everyones Responsibility The Beach

Listen: Do It For Me SFX You Do We Do – Kids Everyones Responsibility

Watch: Kids Count on Us Not Even For A Minute

Radio – Missourinet statewide radio, targeted & metros Radio – Hispanic in St. Louis, Kansas City, Columbia Print – Parenting Magazines Print – Rural Missouri Magazine Transit – MetroLink & Buses in St. Louis & Kansas City Website Public Relations Efforts – traditional & social media Facebook – Targeted Online Advertising Cable Television / Public Access Channel PSAs Twitter Prevention $ense Never Shake/Safe Sleep DVD Texting: Positive Parenting Messages Print Materials (brochures, posters, banners, magnets, electronic forms, etc.) Special Events/Exhibits Media Mix

Radio Campaigns Statewide

Web Page

Public Relations Efforts Integrated with all prevention & donor messaging Drive all traffic to website Year-round/monthly/weekly/daily Social Media * Facebook Messaging * Twitter * Web * Blogs * Texting: Positive Parenting Messages * Podcasts * Animoto * Prevention $ense * Pinterest Other PR Efforts, including news releases, interviews, etc.

Facebook Targeted Advertising

Prevent Shaken Baby Syndrome (SBS)/ Safe Sleep DVD

Banners

New Initiatives State Departments Outreach Refresh NEFAM materials CTF 30 th Anniversary (August 2013) Add specialty CTF license plate design Matching Gifts Focus on: Strengthening Families Campaign Neglect Prevention Campaign Sexual Abuse Prevention Campaign Safe Sleep Campaign