Electronic Media New Media (Internet) New Media (Internet) Talk on Media Awareness (TV, Radio) Printed Media Printed Media (Picture, Text) (Picture, Text)

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Presentation transcript:

Electronic Media New Media (Internet) New Media (Internet) Talk on Media Awareness (TV, Radio) Printed Media Printed Media (Picture, Text) (Picture, Text)

to enhance the ability of critical thinking to promote alertness and consciousness to develop a proper sense of values understand the media (how it is presented / regulated ) contact analyze/think thoroughlyresponse (appreciate/assess/monitor) 4 Steps Purpose

Understand TV Medium ¤ ¤ is more pervasive ¤ ¤ penetrates into almost every household ¤ ¤ imitates the real world by sound, images and special effects ¤ ¤ when we watch TV be alert and conscious be able to distinguish truth from falsehood

Category of TV Programme Services Domestic Free TV Programme Services Other Licensable TV Programme Services Pay Other Licensable Domestic Pay TV Programme Services Free Pay Non-domestic TV Programme Services Non-domestic

TV Programme Services Are Regulated By Broadcasting Ordinance Broadcasting Authority Ordinance Codes of Practice

Spirit of Regulating TV Programme Services Gto safeguard freedom of speech, no preview of broadcast material Gto protect children and youths

How are the Domestic Free TV Programme Services regulated? Domestic Free TV Programme Services

Domestic Free TV Programme Services (continued) Family Viewing Hours (daily from 4:00 p.m. to 8:30 p.m.) Programme Classification Parental Guidance Recommended (PG) Mature (M)

Domestic Pay TV Programme Services provision of parental locking device

licensees have a duty to provide sufficient information about the nature and content of the programmes enable viewers to make informed choices about what to watch to choose/decide whether children are allowed to watch Provision on Programme Information Provision Dangerous Behaviour Horrific Scenes and Violence Violence Drinking and Smoking Scenes Scenes Bad Language Adult Contents

Are You a Smart TV Viewer ?

How much time do I spend on watching TV? What types of TV programmes do I like ? drama/film current affairs/documentary cartoon/science game show/beauty contest Does this programme require parental accompaniment? Does the programme meet my requirements? information>entertainment

A Smart TV Viewer Q understands the presentation techniques of TV medium (TV WorldReal World) TV medium (TV WorldReal World) Q knows the basic provisions that govern TV medium Q watch TV programmes selectively think critically /analyze the message received from TV medium (real/false, healthy/bad taste or unhealthy) think critically /analyze the message received from TV medium (real/false, healthy/bad taste or unhealthy)

communicates with parents/teachers participates in monitoring the performance of the TV medium actively