Successful Strategies for Using Online Video as an Outreach Tool CASFAA Conference – December 14 th -16 th 2013 Leslee Heinrichs.

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Presentation transcript:

Successful Strategies for Using Online Video as an Outreach Tool CASFAA Conference – December 14 th -16 th 2013 Leslee Heinrichs

Todays Objectives… Communication Methods Effective Communication for Reaching Todays Student Maximizing OnLine Video as Communication Tool Increased Efficiency in Financial Aid Office

Methods of Communication….then and now….

Most Common Methods of Communication Still Used Today…. 7. Paper 9. Newspaper 11. Telephone 13. Television 14.5 Cell Phone 15. Internet 16. Instant Messenger 17. Blogging 18. FaceBook 19. YouTube 20. Twitter

How do we reach our students? Regulations changes LEU Loan Interest Rates Understanding policy SAP How to complete the FAFSA on-line

Most Common Used by Financial Aid Office…. Paper / Newsletter Telephone / Cell Phone Internet / Social Media

Paper… Becoming obsolete? Paperless office?

Telephone / Cell Phone Students can call with questions to get information FAAs can contact students to provide information Turn around time?

Internet / A schools webpage can be a source of information for students What information is included? How much? is a quick way to communicate. Turn around policy? Broadcast Record of communication

Social Media Majority of students participate Quick one-way communication Can receive feedback Mobile Can reduce amount of visits students make to the financial aid office (ie deadline alerts).

Online Video Visual method of learning Multiple topics – your choice Provides alternate to reading pages of text Multiple views if necessary Audio/visual stimulation Answers to questions on demand at any time of day or night

Video Usage Options…. Self-service internet portal Foothill College Mobile device access Embed link to video in blast Post video on your FB page Video embedding on college or university website Foothill College California State University Mt. San Jacinto College Playing video content on school signage system Counseling sessions

Self-service internet portal – Foothill College Foothill College

Mobile device access Responsive Embedding

Embed link to video in blast … Dear Student, It is time to complete your 2013/2014 FAFSA application. To help you through this process and answer some of your questions, please click on the image below which will take you to a quick tutorial on how to complete the FAFSA. 2013/2014 FAFSA Tutorial: Have a great day! -- Suzie Administrator Financial Aid Office

Embed link to video regarding policy… Dear Student, We are very interested in your success as a student at OCC. To better assist you in understanding the satisfactory academic progress appeal process, please click on the image below to watch a short video on our process. Once you have viewed this video, if you have further questions, please contact the financial aid office. Suzie Administrator OCC Financial Aid Office

Post video on your FB page NOVA FB Page NOVA FB Page

Video embedding on college website - Foothill College California State University Foothill College California State University

Video Counseling Session… Create a counseling session on any topic using videos Financial Literacy SAP Applying for Financial Aid Track completion with alerts

Benefits…. Improve customer service Reduction in answering repetitive questions Reduction in voic messages to return Increase financial aid applications Reduce wait times and phone calls Expand reach of counseling team Tackle default aversion

What your colleagues are saying…. While a beneficial side-effect may be the reduced volume of calls and visits from confused students, the real reason we implemented FATV was to have fewer confused students. We may even do one better and that is to reach students using Financial Aid TV who otherwise would never have come forward to apply for aid. We look forward to the coming year and positive outcomes. Kevin Harral, Director of Financial Aid, Foothill College

Impact on Ivy Tech Staff… Reduction in answering repetitive questions Over 45,000 student questions have been answered in the first 3 months by FATV Positive student feedback and enthusiasm among staff Consistent messaging across 14 campuses

Thank you!