Cost & value main consideration for grocery shoppers in Midlands, as well as distance & location… Which of these are important to you in deciding where.

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Presentation transcript:

Cost & value main consideration for grocery shoppers in Midlands, as well as distance & location… Which of these are important to you in deciding where to buy food & groceries? (%) Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size:304.

The role of communications channels Learn about new products Compare products and services Containing vouchers/coupons Show price range Promoting special offers/promotions Deciding where to shop

Path to purchase Evaluate Compare Action

Food & Groceries Learn about Show price range new products Evaluate 30 Local media Commercial TV Magazines Outdoor National newspaper/website Commercial Radio Cinema 30 % 20 10 Learn about new products Show price range Compare products Learn about and services new products Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question. Sample Size: 264.

Compare products and services Food & Groceries Local media Commercial TV Magazines Outdoor National newspaper/website Commercial Radio Cinema 40 % 30 20 10 Compare products and services Deciding where to shop Compare products Deciding where to shop Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question. Sample Size: 264.

Promoting special offers/promotions Action Food & Groceries Local media Commercial TV Magazines Outdoor National newspaper/website Commercial Radio Cinema % 40 30 20 10 Promoting special offers/promotions Containing vouchers/coupons Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question. Sample Size: 264.