Personal Branding Online Stephanie Ciccarelli Personal Branding Online Text Text

Today’s Game Plan Evolution of New Media Discuss Branding and Personal Branding Cover Elements of a Brand Q & A

Evolution of New Media Text Online social networks are communities of people who share interests and activities or who are interested in exploring the interests and activities of others.

People use search engines to... Find websites, blogs Find people Find locations Find images Find videos Text

Why Branding Online? Search engines are the most powerful medium to reach customers because you meet them at their point of need. 90% of online Web sessions begin with a search. 81% of users find web sites they were looking for through search engines. Text

The Facts 95% of users don’t go beyond the first 3 pages of search results before they try another keyword. 30% of users believe companies found in the top search results are a major brand in their product or service category. Search engines average 300-500 million searches per day. Text

Overview What is a brand? What is personal brand? Examples of famous brands

Elements of a Brand Recognizable Likeable Unique Value Proposition Pain Solving Trustworthiness

Develop Your Brand Envision how you want others to perceive you Jot down adjectives Create graphics that represent your adjectives Consider the position of your brand

Touch Points Your brand on your website Your brand in email messages Your brand on social networks Your brand on Voices.com Your brand in the real-world

Key Takeaways Make yourself recognizable Create a consistent look and feel Deliver a consistent client experience

Branding Resources www.cbc.ca/ageofpersuasion www.sethgodin.com

Q & A Fanatical about helping our customers succeed and having the tools get the job done.

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Thank You Text Text Stephanie Ciccarelli Chief Marketing Officer