A T S E W H P O

TNCs – What are they? A T S E W H P O Aims: - Write out the title above and the aims below. Then work on the 9 letter square To understand the meaning of ‘TNC’ To know about the global distribution of Nike’s operations To appreciate that we are living in a world where we are affected by TNCs and not always in a positive way A T S E W H P O

Write out this – A Transnational Company is a company which has branches of its operations in many countries. We use the term TNC to save us time. Apart from sports apparel manufacturers can you now list me 5 more companies that match the definition above?

Instructions Slides will appear with questions on them. You will turn each of these questions into complete sentences with the correct answers in them.

Nike background

Nike was the Greek goddess of… Victory Speed Agility Shoes Smaller people

When was Nike founded? 1934 1980 1956 1964 1721

How many countries are Nike products sold in? 64 29 30 12 197

Where are Nike products made? Name 10 of these countries

How much did Nike spend every year on advertising, promotion and sponsorship in 2017? $242 million $503million $3.3 billion $981 million

Which is … how many times the GDP (wealth) of Gambia?

Which of the following is NOT sponsored by Nike? Roger Federer Cristiano Ronaldo Lionel Messi Michael Jordan

For your information………

ATHLETE BRAND YEARLY 1 Michael Jordan NIKE $60m Share of revenue in “Nike Jordan” shoe series 2 Lebron James NIKE $30m Lifetime contract ($30m a year plus shoe sales) 3 Kevin Durant NIKE $28.5m $285m+ over 10 year deal (2014-24) 4 Cristiano Ronaldo NIKE $21.7m $105m+ over 5 year deal (2014-19) 5 Lionel Messi ADIDAS$20m $140m over 7 year deal 6 Tiger Woods NIKE $20m $100m over 5 year deal (2013-18) 7 Kobe Bryant NIKE $15m $75m over 5 year deal (2014-19) 8 Derrick Rose ADIDAS$14m $185m over 13 year deal (2012-25) 9 Roger Federer NIKE $12m $120m over 10 year deal (2008-17) 10 Neymar Jr NIKE $9.5m $105m over 11 year deal (2012-22) 11 Rafael Nadal NIKE $10m $50m over 5 years deal (2014-18) 12 Dwayne Wade LI NING$10m $100m over 10 year deal (2012-21) 13 Damian Lillard ADIDAS$10m $100m 10 year deal (2014-23) 14 Rory Mcllroy NIKE $10m $100m over 10 year deal (2013-22) 15 Maria Sharapova NIKE $8.5m $70m over 8 year deal (2010-17)

In soccer, the group has a deal with the Brazilian national football squad worth $695m over 10 years to 2018 It also supplies the French, US and Chinese teams.  Other football endorsements in Europe include kit sponsorship deals with Barcelona, Paris St-Germain, Internazionale and 24 other top European clubs At the beginning of 2013, the group signed what is thought to be its richest deal to-date, securing a 10-year partnership with golfer Rory McIlroy for a rumoured $250m.

Which of the following sport brands does Nike own? Adidas Under Armour Converse Chuck Taylor All Stars

Competitors Nike's main competitors are Adidas (also owner of Reebok) and Puma. Other include VF Corp, Under Armour, Li Ning, Asics, Fila, K-Swiss and New Balance. See Clothing & Fashion Accessories Sector index for other companies and brands.

Direct Marketing?

Nike research

Nike is an example of a _______________ __________ (TNC) Nike is an example of a _______________ __________ (TNC). Nike both _________ and ________ its goods in foreign countries. Its headquarters is in ______ , _____, USA but its products are manufactured _____________ in over _____________ factories countries and sold in over _____ countries. Most clothing is made in the ____ East region of the continent of _____ and the greatest percentage of footwear is made in the country of ___________ . Most of its sales are made in __ EDC countries. It is estimated that he company directly and indirectly employs ______________ people worldwide. The highest sponsorship deal Nike has for an athlete is with __________ /___________ which is worth $______million per year. Jordan, sells, 61, manufactures, 60, Michael, transnational, Oregon, mouse, corporation, Portland, 42, 645, L, S, M, Asia, Vietnam, 1 million, worldwide, Trump

Nike is an example of a transnational corporation Nike both manufactures and sells its goods in foreign countries. Its headquarters is in Portlan, Oregon, USA but its products are manufactured worldwide in 645 factories and sold in 61 countries. Most clothing is made in the South East region of the continent of Asia and the greatest percentage of footwear is made in the country of Vietnam . Most of its sales are made in LEDC countries. It is estimated that he company directly and indirectly employs 1 million people worldwide. The highest sponsorship deal Nike has for an athlete is with Michael Jordan which is worth $60 million per year. Jordan, sells, 61, manufactures, 60, Michael, transnational, Oregon, mouse, corporation, Portland, 42, 645, L, South, Asia, Vietnam, 1 million, worldwide, Trump

Transnational Company – a company which branches in many countries (TNC)