MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect.

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Presentation transcript:

MTV AND Product Placement Heeryung & Winston

Objectives How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised? What techniques, i.e. language does MTV use in order to manipulate viewers? What techniques, i.e. language do companies and artists use in music videos in order to manipulate viewers?

What is MTV?

What is Product Placement?

Activity: Can you identify what products are being advertised in these video clips? Television shows

The Hills Video

Music Videos Activity: Can you identify what products are being advertised in these video clips?

Music Video

How does TV shows in MTV manipulate us?

How do companies use music videos created by artists to help sell their to us (viewers)?

Language used by MTV

Language used in articles talking about changes and effects in product placement lately. Please refer to handout

Language used in articles suggesting better ways to have product placement in music videos. Please refer to handout

Conclusion

Citations Cradon, Elizabeth. Is product placement going too far? Gair Rhydd Cardiffs Student Weekly. ND. 13. Apr product-placement-going- to-far Cruz, Taio. Higher YouTube. 19 Nov Apr Fitzgerald, Giles. "A TIME AND A PLACEMENT." Music Week (2011): 18. MAS Ultra - School Edition. EBSCO. Web. 13 Apr Lady Gaga. Bad Romance. YouTube. 23 Nov Apr

Lopez, Jnnifer. On the Floor. YouTube. 3 Mar Apr Magee, Kate. Feature: Product Placement-A Place For PR?. PRWeek. 7 Apr Apr Feature-Product-placement---place-PR/ McClellan, Steve. The Hills Is Alive: MTV research links cross-platform marketing to brand affinity among Web users. Adweek. 5 May Apr gency/e3i26f1bfd408799a204314aa22cf15c8a5 Patterson, Joseph. Love it or hate it, product placement is here to stay!. MTV. 24 Mar Apr love-it-or-hate-it-product-placement-is-here-to-stay

Regis, Sian-Pierre. What if Product Placement In Music Videos Went Toward A Good Cause?. MTV Act Blog. DN. 14. Apr product-placement-in-music-videos-went-towards-a- good-cause/ Spears, Britney. Hold It Against Me. YouTube. 17 Feb Apr