Web 2.0 and it's significance to the future of web technology by Jethro Musoke System Development & Quality Assurance Analyst Offshore Technical Agency www.infoma.com/offtech.htm offtech@infoma.com

Outline What is Web 2.0 Dot-Com bubble Principles and Practices Web 2.0 Design Patterns Web 2.0 Design Features Social risks Over hyped? Questions

Web 2.0 an attitude not a technology the web as platform e.g. Microsoft and Google glocalization ("making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible") when data, interface and metadata no longer need to go hand in hand action-at-a-distance interactions and ad hoc integration power and control via APIs giving up control and setting the data free

The dot-com bubble sometimes the "I.T. bubble" 1995- 2001 New internet based companies (founding and spectacular failure) Free spending - "Get large or get lost" Stock markets - Soaring stocks Over hyped?!

Companies significant to the bubble Boo.com, spent $188 million in 6 months in an attempt create a global online fashion store. Went bankrupt in May 2000. eToys, share price went from the $80 reached during its IPO in May 1999 to less than $1 when it declared bankruptcy in February 2001. Cisco - the most prominent network equipment manufacturer at the time GeoCities, purchased by Yahoo! for $3.57 billion in January 1999 Network Solutions, the key domain name registrar for WWW names at the time

Companies significant to the bubble – cont’d CDNOW, now owned by Amazon.com PayPal, now a subsidiary of eBay theGlobe.com, set a record for one-day share price gain (606%) on its IPO, hitting $97; shares now trade for less than a nick Yahoo Amazon

Web 1.0  Web 2.0 DoubleClick-->Google AdSense Ofoto-->Flickr Akamai-->BitTorrent mp3.com-->Napster Britannica Online-->Wikipedia personal websites-->blogging evite-->upcoming.org and EVDB domain name speculation-->search engine optimization page views-->cost per click screen scraping-->web services publishing-->participation content management systems-->wikis directories (taxonomy)-->tagging ("folksonomy") stickiness-->syndication

Principles and Practices The Web As Platform Harnessing Collective Intelligence Data is the Next Intel Inside End of the Software Release Cycle Lightweight Programming Models Software Above the Level of a Single Device Rich User Experiences

The Web As Platform

Web 2.0 Design Patterns The Long Tail Data is the Next Intel Inside Users Add Value Network Effects by Default Some Rights Reserved The Perpetual Beta Cooperate, Don't Control Software Above the Level of a Single Device

Web 2.0 Design Features Simple layout Centered orientation Design the content, not the page 3D effects, used sparingly Soft, neutral background colours Strong colour, used sparingly Cute icons, used sparingly Plenty of white space Nice big text

Centered orientation

Strong colour, used sparingly

Cute icons, used sparingly

Plenty of white space

3D effects, used sparingly

Green is the new grey

Rounded everything

Nice big text

Logos

Social Risks User Generated Content Sustainability Idle and Malicious Talk (Social Gossip) Anti-Social Behavior Who owns the data? XMLHttpRequest protocol – security concern

Questions Over hyped?? Happy to answer you questions…

Jethro Musoke Graduate MUK, BSc Computer Science IT Exposure from Jan 2001 as an intern in Uganda System Development & Quality Assurance Analyst, OFFTECH, a wholly owned subsidiary of Infoma Corporation NJ, USA (http://www.infoma.com) OFFTECH Services: Website Development, Hosting and Support including Ecommerce Community Website Design, Development and Operation Technical Documentation IT Product and Service Definition and Evaluation Bid Preparation, Evaluation and Monitoring