Compelling Story Guide Headline Summarize the desired outcome using Power Messaging framework Value Wedge Describe the future state you want to describe and what the value wedge is based on Power Messaging Personas What are the fears and persona wins for each Persona involved in the meeting? How does your story defuse fears and appeal to personal wins for each Supporting Data List the top 5 most counter-intuitive, compelling, and impactful insights we have learned about their business Audience Role Think of a way the audience can participate personally in your story. Consider putting them in the role of one of the stakeholders Props Set the stage for your story with all the background scenery, what’s at stake, the mood, the challenge, the risks, the timing, and the possible benefits. Pack your story with PUNCH The Story Setting – Describe the setting for the story of a rep, a customer, or a manager. Characters – Describe the characters relevant to your story Plot – Describe the significant events of your story in sequential order Climax – Spend time on the high point of your story Resolution – Explain how your story results in a satisfactory conclusion