For New Year and Christmas celebrations

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Presentation transcript:

For New Year and Christmas celebrations Winter Festivals For New Year and Christmas celebrations

Introduction

Problems: Fluidity of local tourists Irrelevance of Europe Persuasion of the investor

Solutions Development of domestic tourism, thus less expenses with high quality in our homeland Winter festival in the format of our culture and traditions Less costs more profit

Format of our festival

Our tour package map: Tourist Package №1: Embankment+ Radisson Hotel= T 26.000 =$78 Tourist Package №1: Embankment, Central Park, Han Shatyr, Alau, Barys Arena, Mega Silk Way+ Radisson Hotel= T 30.000=$ 90 Tourist Package №2: City tour+ Borovoe (Accomodation- “KIYZ YUI”) = T 50.000=$ 150 Tourist Package №3:

Less costs more profit General visiting Astana for the year: 145 thousands Duration of Winter Festival: 25 days Number of guests per month-400 people Transportation-24 million tenge ( long period ) Marketing-promotion for above 40 million tenge (short period)

Average tourist package= Potential Risks Average tourist package= 30.000* 400=T 12.000.000 12.000.000*25= T 300.000.000 (25 Days) Our cost= T 64.000.000 Our profit= Thus, no risks!

Our competitors Sapporo (Japan) Ottawa (Canada) Harbin(China) Strengths: 2 million people per week every year. Weaknesses: 1)Overcrowded 2) Additionally snow is delivered 3)Danger of earthquake and tsunami Ottawa (Canada) Strengths: concerts of popular artists, fireworks, so not just the contest of ice figures Weaknesses: Too Expensive Too far Harbin(China) Strengths: Duration- 1 month Weaknesses: Border with North Korea Too far

The target audience Snow is waiting for you! Domestic tourists - (VFR) and Interstate Business tourism; International-International Business and tourism; travelers; holidaymakers. (Australia, New Zealand, Singapore, UAE, Kuwait, Russia, China, Turkey). Snow is waiting for you!