Sports and Entertainment

Slides:



Advertisements
Similar presentations
WHAT IS PROFESSIONAL SPORT? Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______.
Advertisements

Amateur vs. Professional Sports CTAE Resource Network By: Kayla Calhoun & Dr. Frank Flanders Spring 2010.
ECONOMIC IMPACT OF COLLEGE ATHLETICS Benefits to the community Good for town business Good for stadium business Sponsorship and licensing Sponsorships.
TASKS SPRING, 2011 The Wide Wide World of Sports.
Sports Marketing Profile
Sport Management: Principles and Applications Chapter 4 Professional sport.
Lesson 1.1 Genesis of SEM Copyright © 2014 by Sports Career Consulting, LLC.
 Entertainment Marketing – the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants.
© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 7SLIDE 1 CHAPTER 7 CHAPTER 7 Sports Marketing Marketing Firms The Global.
SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.
Chapter Objectives Define sports marketing.
Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING.
Happy Monday! January 12, 2014  Please grab your name tents and your Marketing Mix / Core Standards of Marketing handout from the file holder at the front.
College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.
1.03 Acquire information about the Sport & Event Industry to aid in Career Choices.
Final Project Ideas Start thinking about your final project now!
Unit 1. Goals  Define sports marketing.  Explain the value of sports marketing to the economy. Chapter 1 Slide 2.
A Strategic Perspective on Sports Marketing. Objectives  Define Sports Marketing  Examine Growth  Types of Sports Consumers  Types of Sports Products.
Chapter 2 College and Amateur Sports. Lesson 2.1 Marketing College Athletics.
Similarities in Marketing Chapter 2 Section 2. Changes in Marketing Many marketers consider People to be the fifth P in the marketing mix. Marketers have.
Bell Ringer What are the two main forms of distribution for Sports and Entertainment?
Food Marketing. Family Influence on Food Choices Family is the major influence on the food choices and habits of its members. Starting as children due.
What is Sport Marketing?
1.01Intro. to Sports and Entertainment Marketing.
Sports & Entertainment Marketing Management Minot High School.
CHAPTER 3: THE SPORTS MARKET. I. SPORTS MARKETING PROFILE PEOPLE SPEND MONEY ON SPORTS BECAUSE THEY ARE ENTERTAINED BY THE COMPETITION AND SPECTACLE OF.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
CHAPTER 7. SPORTS AND RECREATION People have enjoyed sports and recreational activities for their leisure time. The industry has grown in the past years.
Sports, Entertainment, and Event Management Presentation
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Just how much influence should they have…. Role of the Media in the Political Process.
1.02 Discuss the impact of sports and entertainment marketing on the economy.
USING SPORTS TO MARKET PRODUCTS 4.1. A wide range of demographic groups enjoy sports. The young market flocks to the X Games. Baby boomers with hearty.
College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.
1 Sports and Entertainment Marketing Today’s Objectives 35 – Describe the evolution of the SER industries. 37 – Analyze trends in SER. Next Class  Unit.
EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.
The Nature of Sports/Events Industries SEM Goal 1.01 A.
Chapter 2 College and Amateur Sports. Lesson 2.1 Marketing College Athletics.
Lesson 3.1 – Industry Segments. LESSON 3.1 Intro to Basic SEM Principles Industry Segments Industry Segments: Grouping of similar types of products or.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Sports & Entertainment Marketing How to market fun and excitement!
CHAPTER 10: THE ENTERTAINMENT MARKET. I. THAT’S ENTERTAINMENT ENTERTAINMENT DATES BACK 2,500 YEARS AGO W/ ROMAN GLADIATORS AND PLAYS PERFORMED IN GREECE.
Lesson 1.1 Genesis of SEM.
1.01 Acquire information about the sport/event industry to aid in making career choices.
Reasons a sports/entertainment property needs marketing
Media The Role & Influence
Current Issues in Sport
Chapter 5 Media and Sport
Chapter 20 Future Trends in Sport
Sport as an Agent for Social Change
Commercialisation, the Media and Sport
CHAPTER 1 What Is Sports and Entertainment Marketing?
Sports Marketing Lesson Plan Day 12
(Nature of Sport Marketing)
Sports Marketing: History and Evolution
A Level PE Mr Wills 12/10/2018.
Facts about advertising
Lesson 1.1 Genesis of SEM Copyright © 2018 by Sports Career Consulting, LLC.
Lesson 1.1 Genesis of SEM Copyright © 2014 by Sports Career Consulting, LLC.
Lesson 1.1 Genesis of SEM Copyright © 2010 by Sports Career Consulting, LLC.
Sport as an Agent for Social Change
Lesson 1.1 Genesis of SEM Copyright © 2016 by Sports Career Consulting, LLC.
Section 2 Sports Marketing.
Lesson 1.1 Genesis of SEM Copyright © 2017 by Sports Career Consulting, LLC.
SPORTS & ENTERTAINMENT MARKETING distribution
Chapter 10 The Media and Cyberpolitics
Lesson 1.1 Genesis of SEM Copyright © 2012 by Sports Career Consulting, LLC.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Amateur vs. Professional Sports
Unit 7 Marketing Entertainment
Presentation transcript:

Sports and Entertainment Chapter 12 Sports and Entertainment

Sports and Society What is a sport? Types of sports As contests Competitive Noncompetitive Predatory As contests Direct competition Indirect competition Competition against a standard

Athletes as Role Model Should athletes be held to a greater standard?

Sports and Social Class Upper class vs. middle and lower class Spectators Seating Cost Ticket prices College sports Unpaid athletes Sports as a road to riches Very small % ever play professionally Racism Team ownership, executive positions

Sports and the Economy Multibillion dollar per year industry Athletes as businessmen Product endorsements Sponsorship Sporting goods industry Clothing Gambling

Sports and Politics Local and state governments Subsidizing sports areas Politicians use of sports for their benefit

Women and Sports Increased popularity Inequalities Title IX Increase in female role models Inequalities Differing opportunities Less encouragement from parents Fewer sports and scholarships Practice schedule Lower pay – professional athletes Media coverage

Violence in Sports Athletes with each other

Players and Fans

Athletes and Officals

Sports and the Media Game times coincide with primetime New rules Shot clocks, TV timeouts End-of-season Tournaments March madness Sports channels ESPN

Entertainment and Society

Entertainment – something the amuses, pleases, or diverts Games Music Live performances Outdoor recreation Sports Celebrations, festivals Reading Radio Motion pictures TV Computer Amusement parks

Trends New technologies New programs Movies, computers, Ipods Infomercials, interest specific channels, reality television

Media and Advertising Some magazines’ pages can contain up to 25% adds Commercials make up to 1/3 of many TV shows Web site advertising – popups Advertising in schools Search

Media and Politics How does the appearance of the president influence voters? Nixon vs. Kennedy How has the media changed warfare?

Social Concerns Focus is no longer on the written word reduces depth of thought Americans bombarded with “sound bites” and trivia We only see what others have decided is important TV news is not designed to inform Media produces excitement is excessive