IKEA Catalogue Design Andrea Grzybowski Oct 7, 2003

Audience P IKEA targets customers with a sense of style, fun, and adventure... but not a lot of money Gives lots of comprehensive information in order to attract new customers

Purpose and Context Catalogue aims to: P Attract and educate new potential customers P Entice customers to purchase products; gives specific product information and suggested uses in order to encourage a trip to an IKEA store

The IKEA Design Philosophy Minimal Clean, simple, straightforward Grid system for organization Simple white backgrounds Text importance communicated by bolding and increased point size

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