LO: to identify and analyse the effect of presentational features Higher Paper Question 2 LO: to identify and analyse the effect of presentational features

Match the Presentational Features to their effect Photograph Makes something seem funny or gets across information in a relaxed way Cartoon style picture Is straight and formal so makes it seem serious and trustworthy Logo Certain colours make you feel certain ways Times New Roman type Font Is rounded and informal so makes it seem fun and relaxed Comic Sans type font Acts like a fact and makes something clearer or more realistic Colour Makes something seem trustworthy and traditional Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

Times New Roman type Font Answers Photograph Acts like a fact and makes something clearer or more realistic Cartoon style picture Makes something seem funny or gets across information in a relaxed way Logo Makes something seem trustworthy and traditional Times New Roman type Font Is straight and formal so makes it seem serious and trustworthy Comic Sans type font Is rounded and informal so makes it seem fun and relaxed Colour Certain colours make you feel certain ways Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

Unit 1 Exam – Question 2 Share: Lesson Objectives and Learning Outcomes What? How? Why? Assessment Select material and shape the answer to suit the purpose using PEE. Identify and analyse the effect of presentational features in different texts and practice using PEE. To help us understand the meaning behind a text and how to use PEE to develop our written answers End of module assignment – a 2 hour 15 minute exam focusing on understanding and producing non fiction texts Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade. 4

LO: to identify and analyse the effect of presentational features The language of colour Nothing ever appears in a text by accident, and this includes the use of colour. Colour is an important way of creating or reinforcing an impression. Research has shown that particular colours are associated with certain moods and feelings. Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Connotation When a sign or symbol carries a meaning or suggestions additional to its everyday meaning, the secondary meaning is known as its connotation. For example, the colour white may be used to suggest purity or innocence, since it is a colour often associated with both qualities. However, it may also be used as a background to imply that a setting is unwelcome or desolate. Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features The language of colour spring envy green Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features The Language of Colour For all the colours in the following list, note at least two things you would associate with each one: Black Gold Pink Yellow Red Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Connotations Symbols also make us think or feel a particular way. Look at the following images and explain what they suggest to you. Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Number 1 Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Number 2 Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Number 3 Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Number 4 Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features Number 5 Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

LO: to identify and analyse the effect of presentational features The Language of Colour What colours would you use to advertise a healthy food product? What images/colours/setting would you use to show a car aimed at successful women? How would you change these images/colours/settings to target a young male audience? What images do you associate with ‘family’ and ‘home’? What images do you associate with having a good time with friends? Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

Plenary The devices that are used Why the devices are used LO: to identify and analyse the effect of presentational features Plenary What are three things you need to remember to explain when writing about presentational devices? The devices that are used Why the devices are used The effect the devices have Grade A/A* students Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly. Grade B students Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.