Baked Goods in Canada

Baked Goods Trends

Attitude to Baked Goods

Consumer’s Attitude to Baked Goods

Consumer’s Attitude to Baked Goods

Attitude to Baked Goods

Attitude to Baked Goods

Important Baked Goods’ Claims

Baked Goods Category Segments

Baked Goods Market Growth Opportunities While Canadians turn to sweet baked goods for indulgence, this can also serve as a challenge as consumers increasingly look for ‘better for you’ options. Sugar is of most concern for consumers, but companies can leverage different tactics including alternative sugar ingredients and local ingredients to address this barrier. Demand for snackable options and baking’s popularity also serve as paths for growth, particularly among younger consumers. Companies that look to diversify with options for different dayparts and occasions are likely to be more effective in addressing concerns over sugar and general healthfulness.

To Learn More… Contact: Tricia Ryan Director, FIRSt 416-999-2043 Tricia.Ryan@georgebrown.ca