Session 7: AuthenticitY & Counterfeit Tbilisi Principle #10: For wine authenticity analyses, the database of authentic samples with which the test samples will be compared must be sufficiently comprehensive to avoid the mis‐categorization of legitimate samples as fraudulent. Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Action items from 2015 Formalize the working group Create a white paper to explain the concepts behind, the need for, and the criteria necessary for robust databases Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Formalize the working group Current Working Group members Armen Mirzoian, TTB Kawaljit tandon, Constellation Brands Mari Kirrane, TTB Roberta Danzi, UIV Steve Guy, WA Tim Ryan, E&J Gallo John Thorngate, Constellation Brands Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Create a white paper Literature searches General agricultural crops Processed liquid crops (Olive oil and Fruit juices) Sources of variation (viticultural, enological) Analytical methodology Searches for information on robust database construction among agricultural commodities revealed there was no published “template” on which to base recommendations. WG members reported finding little information on database criteria from their commodity/methodology specific searches. Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Revising the scope A recommendation was made to revise the scope of the project, breaking up the topic into more manageable pieces. The first white paper focuses on defining authenticity, outlining the need for robust database specifications and highlighting instances where impediments to trade have occurred. The paper details how a comprehensive literature review failed to uncover any meaningful information regarding criteria necessary to ensure construction of robust authenticity databases. Subsequent white papers will focus on identifying and defining those criteria pertinent to constructing robust databases in general, followed by white papers specific to varietal, geographical, and vintage authenticity. Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

desired outcomes Authenticity databases constructed based upon defined, key performance criteria, providing confidence to all stakeholders Consistent, transparent mechanisms for the establishment of these criteria Mechanisms for International acceptance of the concepts/criteria underlying robust database construction Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

A&C WG White paper #1 Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

A&C WG White paper #1 This first paper stresses the importance of utilizing databases for the assessment of wine authenticity that are demonstrably robust across a comprehensive array of criteria and highlights the finding that, following extensive literature searching, these requisite criteria are poorly defined at best and nonexistent at worst. Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Where databases have failed New World wines have faced rejection due to nonconforming d 18O-values New World wines have faced rejection due to nonconforming acylated anthocyanin ratios European wines have faced rejection due to nonconforming analytical profiles In all such cases the underlying databases were not in actuality representative Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Production Scientific Statistical Criteria to be Defined Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

A&C WG White paper #1 next steps The end goal of this project is to compose a series of white papers specific to different authenticity measures, compiling lists of criteria pertinent to those measures which are necessary to the construction of robust and unbiased authenticity databases. Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

DISCUSSION Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.

Gallo produces amazing wines in every category, to suit every taste Gallo produces amazing wines in every category, to suit every taste.  Gallo also imports wines from nine wine growing countries in the world.  Gallo’s wine portfolio totals over 60 unique brands: Barefoot is the number 1 wine in the US and has introduced many new wine drinkers to the wine category. In 2011 alone we updated the Bella Sera Label and updated the Redwood Creek Label. Last year we also introduced The Naked Grape from California and Bodega Elena from Argentina.