Bobby Wan ST Electronics Creating Fabulous Infographics in PowerPoint The Business of Visualization Bobby Wan ST Electronics

Creating Fabulous Infographics Using PowerPoint Learning Objectives: What is Infographics? Effective of Using Infographics Components of an Infographics Benefits of Using Infographics Showcasing Information Using Infographics Emphasing Data Condense Large Amount of Info into Pictorial Form Using Graphics to Reveal Data

What is Infographics? Definition Information graphics Visual representations of data Present complex information quickly and clearly Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. The process of creating infographics can be referred to as data visualization, information design, or information architecture. Infographics are a fun and quick way to learn about a topic without doing heavy reading on it. There are many styles of infographics but the ultimate goal is to share them.

Infographics is…

How everybody else is doing it?

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Effectiveness of Using Infographics  Easy to understand  More engaging  Allows sharing As humans, we are very visual. Ability to quickly interpret visual info is better than words. More engaging – with such large volume of new content everyday people are inundated. By creating sth visual, people are more likely to be engaged.

Why we need INFOGRAPICS? The Average Person Remembers About 10 Percent Of What They Hear When Tested 72 Hours Later. But When Visuals Are Added Into The Mix, The Figure Increases To 65 Percent.

Example 1

Our brains process images much faster than text Visuals are already a solution for a real-world problem Traffic signs are designed to convey all the necessary information in as little time as possible. If they were to rely on text alone, they wouldn’t be fit for purpose.

What about this? What’s the message?

Visuals help to improve engagement

Components of Infographics Visual Element Knowledge Element Content Element Infographics Visual – color coding , graphics, Reference icons Content – time frames, statistics, references Knowledge – facts , deductions

Benefits of Infographics  Easy to Share  Brand Visibility  Effective Learning Tool  Enhances Traffic  Easy Web Transmits  Customer Engagement  Viral Marketing Tool  Highly Effective for SEO  Easy to Digest http://community.dynamics.com/b/lookingglassmarketing/archive/2013/04/11/top-benefits-of-using-infographics-as-a-powerful-marketing-tool.aspx

Showcasing Information Using Infographics

Showcasing Information Using Infographics

Showcasing Information Using Infographics

$39.5 Emphasizing Data Place numeric data with the description Adjust the font size of numbers accordingly Apply WordArt text styles Use alternate colours $39.5 Fares received by USA from external visitors billion http://www.prnewsonline.com/Assets/Image/BlackBerry%20SMB%20Infographic.jpg

Condenses Large Amounts Of Information Into Pictorial Form Allows creativity and ideas to flow that relates story with intented msg

Using Graphics to Reveal Data

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Universal Studios Singapore TOP 10 PLACES TO VISIT IN SINGAPORE Gardens by the Bay Singapore River Chinatown Singapore Zoo Orchard Road Sentosa Universal Studios Singapore Jurong Bird Park Marina Bay Sands Newton Circus

Thank you! Bobby Wan