Malek Ali Vice-President Marketing JobStreet.com Making an Impact Raising Your Corporate Image Through Your Career Site 25 October, 2001 Malek Ali Vice-President Marketing JobStreet.com

Agenda HR contribution to building corporate image Benchmarking the Global 500 Candidate expectations How companies match up to expectations Options for career website Copyright 2001 JobStreet.com

Agenda HR contribution to building corporate image Benchmarking the Global 500 Candidate expectations How companies match up to expectations Options for career website Copyright 2001 JobStreet.com

Isn’t Raising Image the Job of the Communications Dept? Yes, that’s the main responsibility of communications and marketing But not exclusively Responsibility of all employees And HR has a key role to play Copyright 2001 JobStreet.com

The Corporate Website Key communication platform Increasingly first point of contact for customers Increasingly first point of contact for candidates Vital medium to convey corporate image Copyright 2001 JobStreet.com

The Careers Section Usually first point of contact for candidates First impressions of candidates are made (or lost) here Vital that HR takes ownership of Careers section Copyright 2001 JobStreet.com

Agenda HR contribution to building corporate image Benchmarking the Global 500 Candidate expectations How companies match up to expectations Options for career website Copyright 2001 JobStreet.com

88% of Global 500 Companies Use Their Corporate Website for Recruitment Copyright 2001 JobStreet.com Source: I-Logos Research - Global 500 Website Recruiting 2001 Survey

USA leads, followed by Asia-Pacific Copyright 2001 JobStreet.com Source: I-Logos Research - Global 500 Website Recruiting 2001 Survey

Agenda HR contribution to building corporate image Benchmarking the Global 500 Candidate expectations How companies match up to expectations Options for career website Copyright 2001 JobStreet.com

What Do Candidates Expect (1)? Ability to apply for positions online Search jobs database Listing of up-to-date vacancies Info on corporate culture/benefits Corporate website to have a career section Copyright 2001 JobStreet.com Source: JobStreet.com Focus Group Results Sep 2001

What Do Candidates Expect (2)? Alerted for future opportunities Application status update Application acknowledged Option of cut and paste form Ability to apply online Copyright 2001 JobStreet.com Source: JobStreet.com Focus Group Results Sep 2001

Agenda HR contribution to building corporate image Benchmarking the Global 500 Candidate expectations How companies match up to expectations Options for career website Copyright 2001 JobStreet.com

How Global 500 Companies Stack Up Careers section 88% Job listings 76% Accept applications 71% Benefits/culture info 55% Search jobs database 42% College section 42% Profiling 19% Cut and paste resume 14% Refer a friend 9% Future alerts 6% Copyright 2001 JobStreet.com Source: iLogos Research –Global 500 Website Recruitiing 2001 survey

How Do You Stack Up? Job listings Accept applications College section 88% 76% 71% 54% 55% 42% 42% 34% 33% 19% 22% 17% 14% 9% 7% 6% 5% 5% 4% Job listings Accept applications College section Future alerts Careers section Benefits/culture info Profiling Refer a friend Cut and paste resume Copyright 2001 JobStreet.com Search jobs database Source: On-the-spot survey of 183 attendees at JobStreet.com HR seminar (25 October, 2001)

Agenda HR contribution to building corporate image Benchmarking the Global 500 Candidate expectations How companies match up to expectations Options for career website Copyright 2001 JobStreet.com

Some Options For Career Website - + Options Build it yourself Greatest control Expensive Internal IT resource Maintenance required Engage consultants External IT resource Control through initial specs Potentially expensive Rent it “off-the-shelf” Inexpensive Maintenance-free Forego some customisation Reliable partner required Copyright 2001 JobStreet.com

HR Plays Key Role In Building Good Corporate Image Transparent and fair HR policies, responsiveness Create employee champions Who will spread the word Meeting expectations of wider community Candidates and employees-to-be Copyright 2001 JobStreet.com

Q & A Copyright 2001 JobStreet.com

Thank You Any questions: malek@jobstreet.com Copyright 2001 JobStreet.com