How to achieve positive online reviews

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Presentation transcript:

How to achieve positive online reviews Happy customers: How to achieve positive online reviews

Years of attraction experience We work across all elements of marketing, with a growing trend for social media. And some of our learnings we are going to share with you later on

© Agility 2012

© Agility 2012

Issue is bigger than Trip Advisor © Agility 2014

They appear on Google © Agility 2014

They appear on Facebook © Agility 2012

Customers trust reviews © Agility 2012

Not here to talk about answering reviews Though replying to reviews is important And remember it’s the potential customers reading your review that are important. © Agility 2014

Getting more positive reviews. Three easy to use tips © Agility 2012

Tip 1: Produce ‘Review Cards’ Choose who gets them... AND only ask customers more likely to have an excellent time Choose who gets them... Those who have been on a party The teacher on a school trip Those who have gone out of their way to say thank you © Agility 2014

Tip 2: Use other networks to ask for reviews Offer free tickets to 10 or 15 as thank you. Obtained 8 positive Facebook reviews within 24 hours Only do 3 times per year Do when attraction is at it’s best. Ask for reviews on Google+ and Trip Advisor. © Agility 2014

Tip 3 Add a question to your website. With two potential answers Did you enjoy your last visit? No Yes © Agility 2014

Did you enjoy your last visit? Tip 3: If they answer yes. Go to a webpage asking for reviews Including links to your review websites Did you enjoy your last visit? No Yes © Agility 2014

Tip 3: If they answer no. Sent to an enquiry form that is returned to you. Did you enjoy your last visit? No Yes © Agility 2014

Three easy ways to get results There are also more technical ways to improve reviews. But not focussed on these today. © Agility 2014

Thank you for listening Happy to email this presentation if you give me your contact details. © Agility 2012