Chapters 9 The Fashion Design Segment Fashion Merchandising

Fashion Design Design before manufacturing Price depends on: Quality of materials Type and amount of labor Complexity of style/construction Reputation of designer/manufacturer Fashion Price Levels (Women’s) Designer Bridge Better Moderate Budget

Fashion Design Couture Bridge Lines Better Original, high priced fashions for tiny “class” market Top quality and styling Are custom-made, made-to-order for client Bridge Lines “Secondary” lines of well-known designers (Anne Klein, DKNY) High prices (hundreds of dollars) Limited edition, expensive fabrics and details Produced in small quantities Better High quality, reasonable price Available in select specialty and department stores Liz Claiborne, Jones New York

Fashion Design Moderate Budget Medium-priced merchandise Widely available Department/chain stores Gap, Wrangler Budget Lowest priced category Mass market merchandise Knockoffs (direct line-for-line duplicates of designs)

Using Technology in Fashion Design Designers: Made sketches Draped them in muslin on a dressmaker’s form Then, pattern was made Now, using computer programs Electronic pens with drawing pads

Terms to Know Margins Collection Line Logo Licensing Profit per item Garments shown in a designer’s or apparel manufacturer’s specific seasonal presentation Line A group of styles and designs that are produced and sold as a set of new selections for a given season Logo Symbol that represents a person, firm, or organization Licensing Legal arrangement whereby manufacturers are granted the exclusive right to produce and market goods that bear the famous name of a designer

Terms to Know Franchising Fashion Piracy House Boutiques Contract arrangement in which the designer grants a retailer the right to use his or her famous name and trademarked goods within a particular trading area Fashion Piracy Stealing of design ideas without the permission of the originator Common U.S. has no legal copyright protection against it House Boutiques Small retail shops owned by designers Haute Couture (oat koo-tur) Name for the high fashion designer industry of France

Ready-to-Wear Manufacturing Chapter 10 Ready-to-Wear Manufacturing

Terms to Know Production Automation Productivity Contractors Transformation of resources into a form that people need or want Turns materials into finished products Automation Use of machinery to perform physical tasks that were previously performed by humans Productivity Measure of how efficiently or effectively materials and the factors of production are used Contractors Independently-owned sewing factories (cutting and sewing) Sometimes used by apparel firms

Terms to Know Fashion Seasons and Lines Manufacturers design, produce, and sell lines for separate fashion seasons - Distinct selling periods Spring Summer Fall I (transitional) Fall II (winter) Holiday (party attire) Resort/Cruise Wear

Terms to Know Grading Import Export Process of making garment patterns into the complete range of smaller and larger sizes that will be produced Import Goods that come into the country from foreign sources Have risen because of intense competition in apparel industry Export Send goods out of the country Some American apparel producers export some goods