Cohesion Café Focus: Security Team Three Matt Bailey Courtney Buttermore Xinran Gao Lisa Mueller Long Wang
Competitive Landscape Porters Five Forces: – Buyer Power/Supplier Power – Barriers to Entry – Substitutes – Degree of Rivalry – Switching costs
Business Strategy Porters Strategic Strategy – We intend to use a differentiation strategy Community involvement Drive thru/catering options Frequent member cards/credit cards Social networking options and website Online ordering Wi-fi Conference room
Security Options Firewall to protect WI-FI Key cards to record employee actions No biometric security
Security: Benefits Productivity increased Dramatically Time cost on paying reduced More reliable and secure Accumulates intellectual assets – Customer preferred products – Assistance in market predictions
Security : Pitfalls Cost of Installation and maintenance Intentional misuse and external hacking Limited available technology Costs of analyzing and identification Problems of rejection Lack of fingerprints Elderly people have poor fingerprint image quality
The success of our E-Business strategy stems from the implementation of resourceful website metrics and simplified process ordering attributes. – Noted E-Business solutions: The Broadway Café Homepage- – notification sign up allows customers to access online coupons, plan for upcoming events, and will also supplement our online marketing schema. – Online Ordering simplifies the process ordering system for both sides of the counter and contributes to the assembly of managerial decision making intelligence. – Social Networking in the form of an online database for our customers will allow for digital interaction between current and future customers in an attempt to expand the coffee shop marketing reach. – Website metrics: Measuring interactivity is a vital aspect to the success of implementing an E- Business strategy. – Through measure of the number of visitors the site receives, when the most activity occurs, and how many repeat visitors the site attracts, the manager can swiftly implement new strategies through a kaizen based improvement solution. – Continuous improvement will be a main artery for the Broadway Cafés success and the prosperity from the use of website activity metrics is crucial.
Telecommunications Wireless Security – Firewalls, Encryption, Content Filtering Text Message Ordering and coupons Iphone Application – Fast Ordering and Delivery Tracking Conference Call Availability
Conclusion - mom and pop -Differentiated community focused business -Expand? -Chain?