Shoot an Effective Store Promotion Video—On a Shoestring

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Presentation transcript:

Shoot an Effective Store Promotion Video—On a Shoestring Myrna Sislen, Middle C Music

Get out of your store Attend an industry trade show

Tim Smithe

Waaay outside the box: https://youtu.be/2_gwfygLSa8

Outside the box, inside the store: Anniversary video

Smithe’s cost: $250,000 My budget: 0

Contest for teachers and staff Winning idea: Come Together

Old tech to the rescue:

We sell it, we use it:

Everything done in-store Cost: $0

Market research “It’s the only station I can watch with my kids.”

RESULTS: - MORE SALES! More engagement with the community and staff Greater name and brand recognition

The ads: No Stressin’ 13th Anniversary Come Together