Leveraging FaceBook for Your Business March 3 rd, 2010.

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Presentation transcript:

Leveraging FaceBook for Your Business March 3 rd, 2010

Founded by Mark Zuckerberg, was 19 when the site launched, originally as a communication portal for Harvard students. It became an instant phenomenon, spreading to other schools, then to corporations, eventually becoming open to the public in Although facebook is a social networking site, its roots are embedded in the academic and corporate arena and is a valuable tool for networking. Users can join groups and other users online with similar interests.

Latest facebook Facts General Growth More than 400 million active users 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older User Engagement Average user has 130 friends on the site Average user spends more than 55 minutes a day on facebook More than 60 million status updates each day More than 20 million users become fans of Pages each day

Converse on Entertain, Engage and Educate

Group or Page? -Create a page if youre a business and you are looking to promote your companys content. -Create a Group if you are providing a forum for likeminded people. You can initiate and share discussions about a specific interest.

Facebook page

Create a Page on Create a page

Do you have a strategy?

Is it just about You?

Is it entertaining and educational?

Live Status feeds of your friends and pages you follow Converse on

New posts and news will show up on all your fans live feeds. Converse on

Facebook Metrics

Facebook Targeted Advertising

Lets Connect!