Effective Communications – Reaching Your Audience

What is Public Relations? “Public Relations helps an organization and its publics adapt mutually to each other.” (Public Relations Society of America)

PR x E = SS T

Student Success Public Relations community students staff Increased confidence participation comfort pride Student Success

Jake Henry, Aaron Woody (Journal of School Public Relations – 2013) “Effective communicators…ask themselves, ‘What do we want the audience to know, and what do we want them to do?’ “ Jake Henry, Aaron Woody (Journal of School Public Relations – 2013)

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Young, Rodriguez & Lee (2001) “trust plays an important role in the development and sustenance of meaningful parental involvement” Young, Rodriguez & Lee (2001)

Establishing trust Working with everyone Celebrating success Being enthusiastic and tenacious