by Richard Stapleton and Daniel Condo

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Basic Principles of Physical Fitness

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Presentation transcript:

by Richard Stapleton and Daniel Condo Product Research: by Richard Stapleton and Daniel Condo

Intro and Overview Insanity is a 2 month DVD workout regimen Form of High Intensity Interval Training they call MAX Interval Training High intensity Cardio that incorporates Plyometrics Total body workout No equipment 10 different workouts ranging from 30-60 minutes 6 days of work 1 day of rest Includes Dietary guide and Online support

Promotional Ad:

What Attracts Consumers Extreme transformations; Testimonials No equipment required Quick at home workouts Challenging Only takes 2 months

Effectiveness of Advertising Tries to appeal to people who have some experience working out “Beachbody sold 10 million DVDs featuring Shaun T, resulting in sales of $350 million” - Forbes Late night infomercials Presented as a Challenge: “Earn it”

Claims “The hardest workout ever put on DVD” –Beachbody.com Get a year’s worth of results in just 60 days Total body workout Burn Fat

Misconceptions Not for Beginners Shouldn’t have any medical conditions; Get clearance from PCP Not Easy Not Fun

Cost $119.85 plus S+H No others associated costs

Recommendations Con’s Pro’s Not for everyone Quick Difficulty can be discouraging Can get Repetitive Doesn’t address flexibility Doesn’t put on mass Pro’s Quick No equipment Burns fat Sculpt muscles Builds strength Recommend it? -Yes, if you are already in decent shape and you want to take your fitness to the next level

Quiz How long is the average Insanity workout? How many days of rest do you get? How long is the Insanity program?